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LexiCite360

A legal citation verification system, and the job of making a room full of sceptical attorneys take it seriously.

Co-founder and Research Systems Developer · Oct 2025 to May 2026

The problem

Legal tech sells to an audience trained to find the flaw in your argument. Overclaim once and you are finished.

The product verifies legal citations through transparent research methodology rather than opaque AI output. That distinction is the entire pitch, and it is a hard thing to make visible.

It needed an identity that read as authority rather than startup, and a campaign that could survive a trade show floor, a print ad, a landing page and a sales deck without falling apart in any of them.

What I did

  • Full brand identity and a documented design system: colour with reasoning attached, type, components, button and status-badge specifications.
  • Advertising campaigns including Zombie Law and Buckle Up Your Brief, built to be understood by lawyers rather than by marketers.
  • Landing pages, hero layouts, pricing and the citation-checking interface itself.
  • Presentation decks, trade show graphics, digital and print ads, social campaigns.
  • Designed the workflows underneath: source verification, procedural accuracy, citation validation, none of it leaning on output nobody can audit.

The work

LexiCite360. Lady Liberty key art.
Lady Liberty key art
LexiCite360. Button systems and status badges.
Button systems and status badges
LexiCite360. Citation checker.
Citation checker
LexiCite360. Desktop and collateral.
Desktop and collateral
LexiCite360. Laptop mock.
Laptop mock
LexiCite360. Pricing.
Pricing
LexiCite360. Reference index.
Reference index
LexiCite360. Tablet mock.
Tablet mock
LexiCite360. The math does not lie.
The math does not lie
LexiCite360. Verification layer.
Verification layer
LexiCite360. Buckle up your brief.
Buckle up your brief
LexiCite360. Buckle up your brief, print.
Buckle up your brief, print
LexiCite360. Justice, streamlined.
Justice, streamlined
LexiCite360. Stop fighting AI hallucinations.
Stop fighting AI hallucinations
LexiCite360. Zombie law is still dead law.
Zombie law is still dead law

Decks and documents

Design system21 pages · open in the ArchivesOriginal presentation21 pages · open in the ArchivesPitch deck, v217 pages · open in the Archives

The identity is the argument. A verification product that looked casual would have undermined itself before anyone read a word.

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