The Sicc Media Manifesto

The revolution is automated.

Brand, websites and automation for local businesses that refuse to look like everybody else. Stop babysitting your tech. Get back to the work you are actually good at.

Written by Tiff Pacheco, Fall River, Massachusetts. One person, all of it.

Run the free audit → Read the four pillars
The status quo is dead

The machine wants you busy.

You did not start a business to babysit software. But here you are.

Too many logins. A website you would rather not send people to. An Instagram that went quiet in March. A voicemail box full of people who already called somebody else.

That is the machine. It sells you more apps, more dashboards, more features you will never open, and a monthly report nobody reads.

I sell you less. Fewer moving parts. All of them in your brand. And the boring ones running on their own.

Who this is for

The one-person powerhouse.

The plumber writing estimates at ten at night. The salon owner answering DMs between clients. The attorney who is also the receptionist, the IT department and the marketing team.

You are good at the work. You are tired of everything around the work. You want something that feels like yours, works when you are busy, and does not need a manual.

You are also skeptical. Good. Here is what you are probably thinking, and the straight answer.

What is wrongTools that do not talk to each other
What you are worried about“This will be a nightmare to set up.”
The straight answerI set it up. You approve it.
What is wrongCalls missed while you are on a job
What you are worried about“I am not a tech person.”
The straight answerYou do not have to be. It runs on its own and tells you when it needs you.
What is wrongMarketing that starts and stops
What you are worried about“This is going to cost a fortune.”
The straight answerThe prices are on the site. The Easy Fix starts at $499.
What is wrongAgencies that pass you around
What you are worried about“I will get locked in.”
The straight answerThe Signal is a 90-day agreement, then cancel any time.
The promise

The oath.

Cut through the noise.Everybody is posting, advertising and shouting. Louder is not the answer. Clearer is.
A badass brand.Not a logo. A look and a voice that show up the same way on the van, the flyer, the website and the post.
Without getting buried in tech.You should never need to learn a dashboard to get a phone call.

The revolution is automated.

Not a robot replacing you. The opposite. The follow-up, the reminder, the review request and the missed-call text all run on their own. So the human part of your business, the part customers actually pay for, gets more of you.

The four pillars

What I build, and why.

Pillar one

Cut the clutter.

Your customer decides in a split second. Make it easy.

AdSpot pricing page
Cut the clutter, in the wild

AdSpot. A pricing page that gets to the point: four tiers, one decision, a button that says what happens next.

See more of the work →

People form a first impression of a website in under 50 milliseconds. That is before they read a word. So I strip out everything that is not the phone number, the proof and the next step.

Source: Google Research, 2012

Lives in: Websites, the free audit
Pillar two

Your rules. Your brand.

You are not a template. Your brand should not come from one.

Sicc Media brand on one pageSicc Media brand deck, slide 1Sicc Media brand deck, slide 3Sicc Media brand deck, slide 4Sicc Media brand deck, slide 5Sicc Media brand deck, slide 6Sicc Media brand deck, slide 7Sicc Media brand deck, slide 8Sicc Media brand deck, slide 9Sicc Media brand deck, slide 10Sicc Media brand deck, slide 12Sicc Media brand deck, slide 14
Hover to scroll
My own rules, written down

Sicc Media. My own brand, held to the same rules I write for clients: marks, color, type, parts and voice in a 14-slide deck, plus the one-page version anyone can follow without having to ask me.

The one-pager (PDF) →The full deck (PDF) →

Two colors with the codes written down. One typeface. Three logo files. One sentence about how you talk. Then it shows up the same way everywhere, and people recognize you on the second look.

Lives in: Brand identityProof: three Shopify brands built from nothing, name to storefront
Pillar three

From chaos to conversion.

The follow-up that happens whether or not you remember.

DrippFX signup pop-up on a phone
Chaos to conversion

DrippFX signup. The pop-up that turns a visitor into a subscriber, then hands them to an email flow that runs on its own.

See more of the work →

The call you missed on a job gets a text back inside a minute. The quote gets a follow-up that stops the moment they reply. The review request goes out after the job, not whenever somebody remembers. It is boring. That is the point. Boring is what runs while you work.

One missed call, two endings

    An example of how it plays out, not a real customer.

    Lives in: AI & automation, The SignalProof: every automation I build has a failure alert, so a broken one tells on itself
    Pillar four

    No ticket numbers.

    No support queue. No phone tree. Just me.

    LexiCite360 campaign art
    Made by the person you text

    LexiCite360. Identity and campaign art, made by the same person who answers your text.

    See more of the work →

    There is no team to pass you around, because there is no team. The person you text is the person doing the work. When something breaks, you do not need a ticket number. You need it fixed.

    Lives in: every serviceProof: (508) 546-9942 is my phone
    Rebels still have rules

    The rules I work by.

    1. Every number has a source, or it does not go in.The method behind the free audit is published, line by line.
    2. No guarantees.Just the work, and what it actually did.
    3. The prices are on the site.Starting prices, out in the open, before you ever talk to me.
    4. Nothing posts without your yes.One approval step, not a committee.
    5. If an automation breaks, it tells on itself.Silent failure is the real risk, so nothing I build fails quietly.
    6. The fix is free if you want to do it yourself.The audit tells you what is wrong. You can fix every item without me.

    Done doing it the old way?

    The revolution may be automated, but it starts with somebody deciding they are done. If that is you, start with the free audit. It looks you up the way a customer would, takes about half a minute, and does not ask for a card.

    Run the free audit → Book 15 minutes

    Or text me: (508) 546-9942