The library
Answers to the question you were about to Google.
Practical marketing, design and online presence advice for local businesses. Every number in here traces to a named source. Where a figure could not be verified, I say so instead of making one up.
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HVAC Websites That Book Service Calls
What HVAC websites need to turn a no-heat panic or an AC tune-up search into a booked service call, from the first screen to… Read
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CPA Firm Websites That Bring In Clients
Most CPA firm websites work like a phone book listing. How I build websites for CPA firms that serve current clients and turn the… Read
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Pest Control Company Branding
Pest control company branding has to balance trust and discretion. How I handle logos, vehicles, service reports and pest control media that calms customers. Read
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Food Truck Branding: The Truck Is the Billboard
Food truck branding has to work across the lot, in the line and in the hand. How I design wraps, menu boards and packaging… Read
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HVAC Company Branding That Stands Out on the Road
HVAC company branding is mostly a fleet decision. How I design van wraps, uniforms and service stickers that get read at a stoplight and… Read
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Insurance Agency Branding for Independent Agents
Insurance agency branding for independent agents: how to make the agency the brand instead of the carriers, and show up well at renewal and… Read
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Moving Company Branding: Trucks, Labels and Trust
Moving company branding is a trust job. How I approach trucks, crews, estimates and box labels so customers feel safe handing over everything they… Read
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Accounting and CPA Firm Branding
Accounting firm branding is more than a navy logo. How I help CPA firms stand apart, attract the right clients and run a rebrand… Read
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Plumbing Company Branding That Earns the Call
How I approach branding for plumbing companies: a clear name, a van people remember, a logo that works on a shirt and a visit… Read
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What a Citation Audit and Cleanup Service Actually Does
What a citation audit and cleanup service does, step by step: finding old listings, fixing names and numbers, merging duplicates and handing over logins. Read