AdSpot

The problem

AdSpot sold display advertising one campaign at a time. The impressions model was squeezing margin and there was no recurring revenue underneath it.

Making that case meant writing it down first: where the money was leaking, and why subscription fixed it.

Then it meant building the thing, on GoHighLevel, which was never designed to be somebody else's product.

What I did

• Authored the written strategy for the pivot, showing the margin squeeze in the impressions model and the case for recurring revenue.
• Redesigned and replatformed the product on GoHighLevel, white-labelling the interface top to bottom with custom CSS and JavaScript so it reads as AdSpot rather than GHL.
• Delivered the first display-advertising product to run inside GoHighLevel, embedded via iframe with custom menu links and custom objects.
• Designed and shipped 997 programmatic SEO landing pages from one template and one data table, each with its own title, meta description, targeting content, FAQ, canonical URL and structured data.
• Rebuilt navigation into a full mega menu mapped across every product area, from lead management to AI agents.
• Redesigned the campaign cart into a pop-over modal with a floating access button, for usability and mobile.
• Built a seven-step onboarding application, then made the call to retire it when scope and timeline stopped justifying it.
• Learned a PHP, SQL and cPanel stack on the job, having not used it before the role.

What it did

• 997 landing pages live from one template and one data table, each one its own indexable page.
• A client site went from under 100 search impressions to more than 12,000 in 90 days, and click-through rose from 2% to 42%.
• One-off ad sales became a subscription product with recurring revenue underneath it.