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GiftNex International
A Shopify store where most of the work was not the visual design. It was deciding how a catalogue should be organised for somebody shopping on a phone who does not know what they want yet.
Sicc Media · 2025
The problem
Gifting is browsing, not searching. The customer arrives without a product in mind and leaves if the path does not go anywhere.
That makes collection architecture the actual product decision, and it gets treated as an afterthought almost everywhere.
What I did
- Shopify store design and build, end to end.
- Five merchandised collections and the collection architecture underneath them.
- Mobile shopping experience, tested on a phone rather than on a desktop pretending to be one.
- Brand identity and marketing graphics.
The work
The store
Walk the storefront in the Archives. The structure is the thing worth looking at, more than any single page.