Who I work with · Food and drink

Marketing for food trucks.

The only question most customers have is where you are today. If the answer takes more than one tap, they eat somewhere with an address.

Get your free Receipt →Book a 15-min call

Or text (508) 546-9942

How the work actually comes in

The honest version.

People find a food truck in two ways. They stumble on it at a brewery, a festival or a lunch spot by an office park, and then try to find it again. Or they already love it and want to know where it will be this week. Both need the same thing: a schedule that is current, easy to find and in the same place every time. Most trucks scatter it across stories that vanish in a day.

Then there is the second business inside every truck: private bookings. Weddings, graduation parties, company lunches, brewery partnerships. Those customers are checking something different. They want the menu, the truck, photos from real events and a way to ask about a date. When all they find is a grid of daily location posts, the inquiry never gets sent.

By the numbers. Census County Business Patterns, 2023 counts 16 businesses classified as mobile food services in Plymouth County, 31 in Bristol County, 27 in Norfolk County and 37 in Rhode Island, a small field where the truck that is easy to find stands out. Source: U.S. Census Bureau, County Business Patterns 2023. Counts cover businesses with paid employees.

Where the work leaks

Your Receipt, food trucks.

SICC MEDIA

Customer copy

Receipt #831277 · FOOD TRUCKS

01
Today's location lives in a story
LEAKING
Stories disappear after a day, and plenty of followers never see them. A customer searching at lunch finds last week's post, drives to the wrong lot and does not try again. The schedule needs a permanent home, updated before you open the window.
02
No real way to book you for an event
LEAKING
Planners looking for a wedding or office lunch truck want a menu, a sense of capacity and a form. A DM is not a booking process. Inquiries sit unread for days between services, and the planner books the truck that answered first.
03
A Google listing that does not fit a truck
LEAKING
Google built its business listings around fixed addresses and service areas, and a truck is neither. Some trucks skip a profile entirely, others set one up that shows a stale spot. The right setup depends on how you operate and on Google's current rules.
04
The truck looks better than the website
LEAKING
A great wrap, a sharp menu board, then a free template site with a broken link and last summer's menu. Event planners compare trucks on a laptop. The site has to look like the truck they are about to hire, or the wrap's good work stops at the curb.

This is the general version

Want yours itemized?

The Receipt looks your food truck up the way a customer would, then prints what is actually costing you calls. Free, about half a minute, no card.

Print my Receipt →

The leak that costs the most

You missed the call. Now what?

One missed call. Two endings.

2:14 PMYou are three tickets deep at the window. The phone rings. You cannot get to it.
2:14 PMThey hit voicemail and hang up without leaving a message.
2:15 PMThey tap the next name on Google.
6:40 PMYou see the missed call. You call back. No answer.
The company lunch went to whoever picked up.

An example of how it plays out, not a real customer. The text-back is part of automation for food trucks.

Timing

The year, for food trucks.

The New England food truck season is short and loud. Spring is for reopening announcements and locking in summer events before the calendar fills. Summer is execution: post the schedule, show up, collect contacts. Fall brings breweries, harvest festivals and company events. Winter is when most trucks rest, and it is the best time to fix the website, rebook last year's private clients and plan next season.

Where I would start

Websites for Food Trucks

A truck needs a permanent home online that answers two questions: where are you today, and how do I book you. A simple site with a live schedule and a private event form does both, and every social post can point back to it instead of hoping people catch the story.

See the plan →

Everything I do

Ten services, written for food trucks.

Or skip straight to your problem

I run My business and I keep losing jobs to My problem

The list is not everything. Not on it? Pick “a business not listed,” or run the free Receipt. It works for any business.

Service 01Branding for Food Trucks

Your truck is a billboard that parks somewhere new every day.

Service 02Websites for Food Trucks

A food truck website does two jobs: tell people where you are today, and let planners book you.

Service 03Marketing Planning for Food Trucks

A truck has a short season and only so many days in it.

Service 04Social Media Management for Food Trucks

For a truck, social is a location service with photos attached.

Service 05Content Design for Food Trucks

You post your own schedule.

Service 06E-commerce for Food Trucks

A food truck sells at a window, and most of the time that is the only store it needs.

Service 07Automation for Food Trucks

You cannot answer messages while you are serving.

Service 08Voice Agents for Food Trucks

Honest take: most food trucks do not need a voice agent.

Service 09Local SEO for Food Trucks

Search is awkward for a business with no fixed address.

Service 10Paid Ads for Food Trucks

Advertising daily locations rarely pays.

Questions

What food trucks ask first.

Is Instagram enough for a food truck?

For regulars who follow you, it mostly works. For everyone else it falls short. New customers search Google, not your profile. Event planners want a menu and a form. And the algorithm decides who sees today's location post. Keep Instagram, but give it a schedule page and a booking page to point at.

How do I handle a day we cancel because of weather?

Post it everywhere you post the schedule, the moment you decide: the schedule page first, then social, then Google if you have a listing showing hours. Customers forgive a rained-out day. They do not forgive driving to an empty lot because the only notice was a story they never saw.

Should private events or public service be the focus?

Private bookings are more predictable, because the date and the headcount are known in advance. Public service builds the following that gets you booked. The marketing should say which one you want more of, because it changes what leads the website, what goes on the truck and which inquiries get answered first.

Where they are

Towns with the most food trucks.

New Bedford, MA · 5Pawtucket, RI · 4North Attleborough, MA · 3Quincy, MA · 3Johnston, RI · 3Newport, RI · 3Abington, MABridgewater, MABrockton, MACarver, MA

Business counts by town, Census category "Mobile food services". Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.

Close neighbors

Other food and drink businesses I write for.

RestaurantsCoffee shops and cafesCaterers

Start here

See what your customers see.

Your customers already found you. The Receipt shows what they see when they check you out, and what it is costing you. Free.