Pillar
Start Here
The foundations. What a customer actually sees when they look you up, and why most of it happens without you.
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Turn One Project Into Ten Posts
A single completed job contains more material than most businesses get out of a month. Here is how to break one project…
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Where a Local Business Should Actually Be
You cannot be everywhere and you should not try. How to pick the one or two places worth your attention, based on…
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What to Post When You Have Nothing
Fifteen post ideas that come from work you already did, for the weeks when nothing photogenic happened and you still need something…
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Reviews Outperform Your Ad Budget
What the research actually says about review behavior, why most businesses have fewer reviews than their happy customers would suggest, and how…
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The Case Against Posting Every Day
Daily posting is the default advice and for most small businesses it is actively counterproductive. What it costs, what it teaches the…
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How Often Should You Actually Post?
The honest answer to posting frequency for a small business, why the advice you have read is aimed at somebody else, and…
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The Abandoned Page Problem
A social account with no posts for two years does more damage than no account at all. Here is what a dead…
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Why Your Best Work Is Invisible Online
The gap between how good your work is and how good it looks online is almost always a documentation problem, not a…
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Audit Your Own Presence in 20 Minutes
A step by step self audit using only free tools. Twenty minutes, no jargon, and you end up with a written list…
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Word of Mouth Stopped Being Enough
Referrals still work. What changed is what happens between the recommendation and the phone call, and that step happens somewhere you are…