Washington County, Rhode Island

Marketing for Westerly businesses.

Westerly is a coastal town on the Connecticut border and the Pawcatuck River, home to Watch Hill and Misquamicut Beach. Summer brings a wave of visitors, so who is searching for local businesses changes sharply by season.

Or text (508) 546-9942

By the numbers

Westerly at a glance.

People23,288

Population estimate, 2024. Down 64 since 2020.

Businesses740

Establishments counted in ZIP code 02891, 2023.

Land area29.5 sq mi

Square miles of land, 2020.

Sources: U.S. Census Bureau, Vintage 2024 population estimates; U.S. Census Bureau, ZIP Code Business Patterns 2023; U.S. Census Bureau, 2020 Gazetteer. Business counts cover establishments with paid employees, by ZIP code, so they can include a little of the neighboring towns that share a ZIP.

Who is in business here

The local mix.

Of these sectors, retail is the biggest in Westerly, with 121 establishments, followed by restaurants and lodging and health care. That is the competition a Westerly customer is choosing between when they search, and it is who I write for.

Retail121
Restaurants and lodging105
Health care95
Construction80
Repair and personal services77
Professional services54
Finance and insurance37
Real estate25

Establishments by sector in Westerly ZIP codes. Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.

Your competition, counted

How many of you are there?

45 full-service restaurants in Westerly ZIP codes.

One dot each. The lime one is you. When somebody in Westerly searches, the job goes to the one that answers fastest and looks the most legit. How restaurants get picked →

Trades here

The local businesses I write for.

Census categoryIn WesterlyMy page for them
Full-service restaurants45Restaurants
Landscaping services25Landscapers
Offices of lawyers19Law firms
Plumbing, heating and air-conditioning contractors13HVAC companies, Plumbers
Beauty salons13Hair salons
Offices of dentists13Dentists
Offices of real estate agents and brokers13Real estate agents
Residential remodelers12Remodelers and home improvement contractors
General automotive repair11Auto repair shops
Snack and nonalcoholic beverage bars11Coffee shops and cafes

Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.

Find your page

Skip the reading.

Pick your business and your problem

I run and I keep losing jobs to

The list is not everything. Not on it? Pick “a business not listed,” or run the free Receipt. It works for any business.

Questions

About Westerly.

How many businesses are in Westerly?

The Census Bureau counted 740 business establishments with paid employees in the ZIP code serving Westerly (02891) in its 2023 ZIP Code Business Patterns. Sole proprietors with no employees are not in that count, so the real number of local businesses is higher.

Does Sicc Media work with businesses near Westerly?

Yes. I work across Southeastern Massachusetts and Rhode Island, including Charlestown, Hopkinton, Richmond and South Kingstown. The easiest start is the free Receipt or a 15-minute call, and I will tell you what to fix first.

Start here

See what your customers see.

Run the free Receipt on your Westerly business. It looks you up the way a local customer would and shows what is costing you calls.

Or text (508) 546-9942