The library
Answers to the question you were about to Google.
Practical marketing, design and online presence advice for local businesses. Every number in here traces to a named source. Where a figure could not be verified, I say so instead of making one up.
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Turn One Project Into Ten Posts
A single completed job contains more material than most businesses get out of a month. Here is how to break one project into ten… Read
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Where a Local Business Should Actually Be
You cannot be everywhere and you should not try. How to pick the one or two places worth your attention, based on your customers… Read
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What to Post When You Have Nothing
Fifteen post ideas that come from work you already did, for the weeks when nothing photogenic happened and you still need something to put… Read
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Reviews Outperform Your Ad Budget
What the research actually says about review behavior, why most businesses have fewer reviews than their happy customers would suggest, and how to fix… Read
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The Case Against Posting Every Day
Daily posting is the default advice and for most small businesses it is actively counterproductive. What it costs, what it teaches the algorithm, and… Read
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How Often Should You Actually Post?
The honest answer to posting frequency for a small business, why the advice you have read is aimed at somebody else, and how to… Read
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The Abandoned Page Problem
A social account with no posts for two years does more damage than no account at all. Here is what a dead page actually… Read
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Why Your Best Work Is Invisible Online
The gap between how good your work is and how good it looks online is almost always a documentation problem, not a quality problem.… Read
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Audit Your Own Presence in 20 Minutes
A step by step self audit using only free tools. Twenty minutes, no jargon, and you end up with a written list of what… Read
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Word of Mouth Stopped Being Enough
Referrals still work. What changed is what happens between the recommendation and the phone call, and that step happens somewhere you are not. Read