The library
Answers to the question you were about to Google.
Practical marketing, design and online presence advice for local businesses. Every number in here traces to a named source. Where a figure could not be verified, I say so instead of making one up.
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The Real Cost of a Slow Mobile Site
How to work out what a slow site is actually costing your business, using your own numbers instead of borrowed statistics from companies nothing… Read
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What a Stranger Sees at 9pm
Most people look you up in the evening, at home, on a phone, half distracted. That is the audience your online presence is actually… Read
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Your Google Profile Outsells Your Website
For most local businesses, the Google Business Profile gets seen far more than the website does. It is free, it takes an afternoon, and… Read
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They Already Found You. That’s the Problem.
Most small businesses think their problem is that nobody can find them. Usually the opposite is true. People find you, look, and quietly decide… Read
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The Split Second Before Your Page Loads
Google considers a page fast if its main content appears within 2.5 seconds. Here is what happens in the seconds before that, and why… Read
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The 15-Minute Website Audit Any Business Owner Can Run Themselves
Ten checks you can run on your own business in fifteen minutes, with nothing but your phone. No tools, no signup, no jargon. Read