Who I work with · Pets

Marketing for veterinarians.

Pet owners choose a vet twice. Once when the puppy comes home, and again on the night something goes wrong and your clinic is closed.

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How the work actually comes in

The honest version.

Nobody picks a vet off a billboard. A new owner asks a neighbor, searches the map, then reads reviews looking for one thing: will these people be kind to my animal. They check whether you take new patients, how far out the first visit is, and whether the phone gets answered. From the outside, a full clinic with a stale website looks the same as one that closed.

They already found you. The problem is what they find. The website still says you welcome new clients when the waitlist runs for months, or it says nothing about emergencies, so a panicked owner calls at night and hits a voicemail with no instructions. The second look at your clinic happens in a much worse mood than the first. Both have to work.

By the numbers. The Census counts 53 businesses in Plymouth County, 44 in Bristol County, 60 in Norfolk County, 42 in Barnstable County, 78 in Worcester County, 97 in Rhode Island and 196 in New Hampshire classified as veterinary services (Census County Business Patterns, 2023). Source: U.S. Census Bureau, County Business Patterns 2023. Counts cover businesses with paid employees.

Where the work leaks

Your Receipt, veterinarians.

SICC MEDIA

Customer copy

Receipt #C3543A · VETERINARIANS

01
A new-client page that lies by omission
LEAKING
If you are not taking new patients, say so, and say what happens instead: a waitlist form, an honest sense of timing, a referral. Silence sends people to the front desk to ask, and your receptionists spend the afternoon repeating the same no.
02
No emergency instructions after closing
LEAKING
Once the clinic closes, the after-hours message is the most important thing you publish. It should tell an owner exactly which emergency hospital to go to and how to reach it. A recording that says to call back during business hours sounds like abandonment at 2am.
03
Reminders sent for pets who have died
LEAKING
Few things break trust faster than a vaccine reminder for a dog the family said goodbye to last month. It happens when euthanasia is recorded in the practice software but never reaches the reminder list. Fixing that matters more than any campaign you will run.
04
Reviews left alone, or answered badly
LEAKING
Vet reviews get emotional, and some arrive after a loss. Ignoring them looks cold. Replying with case details is worse. A calm reply that confirms nothing about the patient and offers a direct conversation protects the clinic and reads well to the next owner checking.

This is the general version

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The leak that costs the most

You missed the call. Now what?

One missed call. Two endings.

2:14 PMYou are in surgery. The phone rings. You cannot get to it.
2:14 PMThey hit voicemail and hang up without leaving a message.
2:15 PMThey tap the next name on Google.
6:40 PMYou see the missed call. You call back. No answer.
The new puppy went to whoever picked up.

An example of how it plays out, not a real customer. The text-back is part of automation for veterinarians.

Timing

The year, for veterinarians.

Spring is tick and heartworm season in New England, and every owner remembers prevention in the same few weeks. Summer brings fireworks anxiety and boarding paperwork before vacations. Winter is quieter for wellness visits but brings antifreeze, rock salt and holiday food calls. Reminders should land before each wave, not during it, when the phones are already full.

Where I would start

Automation for Veterinary Clinics

Your hardest-working marketing is the reminder that brings a patient back for the next vaccine. Clean reminders, confirmations that cut no-shows, and review requests that skip difficult visits fill the schedule with clients you already have. When a clinic is near capacity, that beats chasing new ones.

See the plan →

Everything I do

Ten services, written for veterinarians.

Or skip straight to your problem

I run My business and I keep losing jobs to My problem

The list is not everything. Not on it? Pick “a business not listed,” or run the free Receipt. It works for any business.

Service 01Branding for Veterinarians

A vet brand has to calm a scared owner and still read clearly on a scrub top, a reminder postcard and a sign seen from the road.

Service 02Websites for Veterinarians

Owners land on a vet website with one of three questions: are you taking new patients, can I book, and what do I do right now.

Service 03Marketing Plans for Veterinarians

Some clinics need new clients.

Service 04Social Media Management for Veterinarians

Vet clinics have the most likable content in local business and still struggle to post, because nobody on staff has a free hour and patient photos need the owner's permission.

Service 05Content Design for Veterinarians

Your team writes excellent discharge instructions, then builds the clinic newsletter in a word processor at 6pm.

Service 06E-commerce for Veterinarians

Most clinics do not need a store.

Service 07Automation for Veterinary Clinics

The reminder that brings a dog back for its next vaccine is the hardest-working marketing a clinic has.

Service 08Voice Agents for Veterinary Clinics

A voice agent can take routine calls your front desk cannot reach.

Service 09Local SEO for Veterinarians

A pet owner searching for a vet near me gets the map first.

Service 10Paid Ads for Veterinarians

Ads make sense for a clinic with open appointments and a page that converts.

Questions

What veterinarians ask first.

We are not taking new patients right now. Should we still market?

Yes, but differently. Stop paying for anything that drives new-client calls you cannot take. Put the effort into reminders, retention and reviews, and keep a waitlist form on the site so interest gets captured instead of bounced. When a new associate starts and capacity opens, you have a list ready instead of starting cold.

Can our website help with emergency calls if we do not see emergencies?

It can direct them. The site and the after-hours phone message should name the emergency hospital you refer to, with its number and a map link, in the first thing an owner sees. That is not medical advice. It is making sure a frightened person knows where to drive, without hunting for it.

Is it appropriate to market end-of-life care?

Carefully, yes. Owners look for it, often quietly and ahead of time. A plain, gentle page explaining what to expect, whether you offer home visits, and how aftercare works helps people at a hard moment. What does not belong there is promotion. No offers, no upbeat graphics, no automated follow-up sequence afterward.

Where they are

Towns with the most veterinarians.

Warwick, RI · 13Plymouth, MA · 11Bourne, MA · 8Norwell, MA · 5Swansea, MA · 5Millbury, MA · 5East Greenwich, RI · 5Hingham, MA · 4Attleboro, MA · 4Mashpee, MA · 4

Business counts by town, Census category "Veterinary services". Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.

Close neighbors

Other pets businesses I write for.

Pet groomers

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