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AI & automation

The follow-up that happens whether or not you remember.

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The short version

Automation is not about replacing people. It is about the things that only fail when you are busy, which is exactly when they matter.

The reminder that stops a no-show. The text that goes out when a call is missed. The review request that fires 24 hours after every job instead of when somebody remembers.

Right fit?

Anybody losing enquiries to a voicemail box, or who has never chased a quote more than once.

Price. Single automations start at $499. Bigger systems are quoted after a call.

Slide it

You vs. Joe Blow & Sons.

Left is what a missed call does to you today. Right is Joe Blow & Sons and their voicemail. Drag the line, then hit the button.

Crickets on the left. That is the problem.

You, right nowYou, fixed
9:41Recents
Missed callUnknown caller
Missed callUnknown caller
Missed callUnknown caller
Voicemail box is full.

They called the next name.

Joe Blow & Sons
9:41Voicemail

“Hi, you have reached Joe Blow & Sons. Please leave a message after the beep.”

Caller hung up at the beep.

Illustration. Joe is made up. Your competitor is not.

What you get

  • Missed-call text back, inside a minute
  • Appointment reminders and confirmations
  • Quote follow-up that stops the moment they reply
  • Review requests routed by how the job went
  • Failed-payment recovery for anything recurring
  • Failure alerts, so a broken automation announces itself

How it goes

Four steps. No mystery.

→ Keep scrolling. It moves sideways.

  1. Find the leaks

    Usually inquiries after hours and quotes nobody chased twice.

  2. Build one at a time

    Tested with real data before it touches a customer.

  3. Add the safety net

    Every automation gets a failure notification. Silent failure is the real risk.

  4. Hand over the map

    What runs, what triggers it, what breaks if it stops.

  5. Step five is you.

    The free audit shows what to fix first. About half a minute, no card.

    Run the free audit →

Selected work

Seven-step onboarding buildA custom application covering experience level, campaign basics, brand identity, ad creative, tracking pixels and plan selection.
AI and Ethics BoardSection Chair at the Massachusetts Paralegal Association, leading CLE programming on AI, ethics and governance.

Read more about this

Eliminating No-Shows with Automated RemindersAutomated Post-Service Follow-UpDesigning an Automated Referral Engine
All of Scale & Automate →See the Editorial work →

Written for your trade

HVAC companiesPlumbersElectriciansRoofersRemodelers and home improvement contractorsLandscapersPaintersCleaning servicesPest control companiesMoversMasonry and hardscape contractorsSeptic service companiesAuto repair shopsAuto detailers and car washesRestaurantsFood trucksCoffee shops and cafesCaterersHair salonsBarbershopsDentistsLaw firmsAccountants and CPAsInsurance agenciesReal estate agents
Every trade I write for →

One person, all of it

  • 20Years making things people look at
  • 3Shopify stores built from nothing
  • 997Programmatic SEO pages shipped for AdSpot
  • 121Pieces in the Archives. No mood boards, no stock

Adobe Certified Professional. Six case studies written start to finish on the Work page, including the parts that did not go smoothly. The whole story is on About.

Everything else I do

Brand identityWebsitesMarketing strategyContent & editorialSocial mediaE-commercePaid adsSEO & local listingsVoice agents

Not sure this is the one you need? Run the free audit. It looks you up the way a customer would and shows what is costing you calls.

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