SEO & local listings
Map pack, profile, reviews, and being legible to AI search.
The short version
Nobody outranks anybody with a trick. Local search rewards a business that looks the same everywhere, has recent reviews, and has a page for the thing somebody actually typed.
Most of the work is fixing what is already wrong. Wrong hours, an old address on a directory nobody remembers making, one page trying to cover nine towns.
Right fit?
Any local business that a customer would search for by service plus town, which is nearly all of them.
Slide it
You vs. Joe Blow & Sons.
Left is where you show up today. Right is Joe Blow & Sons, on page one. Drag the line, then hit the button.
Page 10 on the left. That is the problem.
Page 10 of results
Find a pro near you. Compare. Call. Repeat.
Listing 4,012 of 9,800.
Copyright 2014. Call for a quote. Under construction.
8 9 10 11 12
Family owned. Call for a quote. Serving the area.
Reviews
Find a pro near you. Compare. Call. Repeat.
Listing 4,012 of 9,800.
Illustration. Joe is made up. Your competitor is not.
What you get
- Google Business Profile claimed, categorised and filled properly
- Listings corrected and made consistent across the web
- A real page per service and per town you serve
- Schema markup that matches what is on the page
- A review request that fires after every job
- Search Console connected, and checked
How it goes
Four steps. No mystery.
→ Keep scrolling. It moves sideways.
Audit
What is wrong, what is missing, what is costing you.
Fix the profile first
One dropdown moves more than most of the rest combined.
Build the pages
Real local content, not the same page with the town swapped.
Keep it current
The maintenance is the work. It is not a one-off.
Step five is you.
The free audit shows what to fix first. About half a minute, no card.
Run the free audit →
Written for your trade
One person, all of it
- 20Years making things people look at
- 3Shopify stores built from nothing
- 997Programmatic SEO pages shipped for AdSpot
- 121Pieces in the Archives. No mood boards, no stock
Adobe Certified Professional. Six case studies written start to finish on the Work page, including the parts that did not go smoothly. The whole story is on About.
Not sure this is the one you need? Run the free audit. It looks you up the way a customer would and shows what is costing you calls.