← All ten services Service 01

Brand identity

Logo, palette, type, the rules that stop it drifting.

Run the free audit Book a 15-minute callBook a call Text (508) 546-9942Text me

The short version

A brand is not a logo. It is the reason somebody recognises you on the second look, and the reason your flyer, your van and your Instagram look like the same company.

Most small businesses have a logo somebody made once and nothing else. No colour codes, no type rules, no files that anybody can open. Every new piece of marketing starts from scratch and drifts a little further from the last one.

Right fit?

Businesses that have outgrown a logo somebody made in an afternoon, or that are about to spend money on signage, vehicles or print and want it right before it is expensive to change.

Price. Brand identity comes in The System, from $5,598 with the strategy and the website. Brand-only work is quoted after a call.

Slide it

You vs. Joe Blow & Sons.

Left is your website today. Right is the one Joe Blow & Sons has. Drag the line, then hit the button.

Crickets on the left. That is the problem.

You, right nowYou, fixed
yourbusiness.freesite.biz/home.html

Welcome To Our Web Site

image not found
Under construction

Visitors: 000417

Copyright 2014 · call 508-555-0123 · best viewed in a browser

Joe Blow & Sons
joeblowsons.com
Joe Blow & SonsHomeAboutContact
Quality Service You Can TrustContact Us

Illustration. Joe is made up. Your competitor is not.

What you get

  • Primary logo, plus the stacked and single-colour versions you actually need
  • Colour palette with hex, RGB and CMYK values
  • Typefaces chosen and licensed, with sizes and weights specified
  • A one-page rule sheet anybody can follow
  • Files organised and handed over, yours to keep

How it goes

Four steps. No mystery.

→ Keep scrolling. It moves sideways.

  1. Look at what exists

    Your current marks, your competitors, and what your customers already associate with you.

  2. Direction, not options

    Two directions, not eight. Eight is a way of making you do the deciding.

  3. Build the system

    The mark, then everything that has to sit next to it.

  4. Hand it over

    Organized files and a rule sheet. No hostage situation.

  5. Step five is you.

    The free audit shows what to fix first. About half a minute, no card.

    Run the free audit →

Selected work

DocsNexComplete rebrand for a B2B legal-tech company. Logo, website, and the full brand system, plus campaign, deck and social creative.LexiCite360Brand identity and design system, advertising campaigns, decks, landing pages and trade show graphics.Sicc ArrtMy husband’s apparel brand. I built the identity, the voice and a motion-driven storefront.

Read more about this

Brand Identity Is Not a LogoCreating “Why Choose Us” Trust PagesConverting Cold Visitors with Social Proof
All of Start Here →See the Identity work →

Written for your trade

HVAC companiesPlumbersElectriciansRoofersRemodelers and home improvement contractorsLandscapersPaintersCleaning servicesPest control companiesMoversMasonry and hardscape contractorsSeptic service companiesAuto repair shopsAuto detailers and car washesRestaurantsFood trucksCoffee shops and cafesCaterersHair salonsBarbershopsDentistsLaw firmsAccountants and CPAsInsurance agenciesReal estate agents
Every trade I write for →

One person, all of it

  • 20Years making things people look at
  • 3Shopify stores built from nothing
  • 997Programmatic SEO pages shipped for AdSpot
  • 121Pieces in the Archives. No mood boards, no stock

Adobe Certified Professional. Six case studies written start to finish on the Work page, including the parts that did not go smoothly. The whole story is on About.

Everything else I do

WebsitesMarketing strategyContent & editorialSocial mediaE-commercePaid adsSEO & local listingsAI & automationVoice agents

Not sure this is the one you need? Run the free audit. It looks you up the way a customer would and shows what is costing you calls.

Run the free audit Talk to me All ten servicesAll services