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Worcester County, Massachusetts

Marketing for Westborough businesses.

Westborough is a suburban town east of Worcester with a commuter rail stop, office parks and easy access to the Mass Pike and the interstate. It is the birthplace of Eli Whitney, and many residents commute toward Worcester or Boston.

Or text (508) 546-9942

By the numbers

Westborough at a glance.

People22,643

Population estimate, 2024. Up 1,078 since 2020.

Businesses955

Establishments counted in ZIP code 01581, 2023.

Land area20.6 sq mi

Square miles of land, 2020.

Sources: U.S. Census Bureau, Vintage 2024 population estimates; U.S. Census Bureau, ZIP Code Business Patterns 2023; U.S. Census Bureau, 2020 Gazetteer. Business counts cover establishments with paid employees, by ZIP code, so they can include a little of the neighboring towns that share a ZIP.

Who is in business here

The local mix.

Of these sectors, professional services is the biggest in Westborough, with 161 establishments, followed by health care and restaurants and lodging. That is the competition a Westborough customer is choosing between when they search, and it is who I write for.

Professional services161
Health care131
Restaurants and lodging87
Retail86
Finance and insurance80
Repair and personal services76
Construction49
Real estate41

Establishments by sector in Westborough ZIP codes. Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.

Your competition, counted

How many of you are there?

25 full-service restaurants in Westborough ZIP codes.

One dot each. The lime one is you. When somebody in Westborough searches, the job goes to the one that answers fastest and looks the most legit. How restaurants get picked →

Trades here

The local businesses I write for.

Census categoryIn WestboroughMy page for them
Full-service restaurants25Restaurants
Offices of lawyers20Law firms
Residential remodelers15Remodelers and home improvement contractors
Snack and nonalcoholic beverage bars14Coffee shops and cafes
Landscaping services12Landscapers
Beauty salons12Hair salons
Offices of dentists12Dentists
Offices of real estate agents and brokers11Real estate agents
Offices of certified public accountants10Accountants and CPAs
Insurance agencies and brokerages10Insurance agencies

Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.

Find your page

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Pick your business and your problem

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The list is not everything. Not on it? Pick “a business not listed,” or run the free Receipt. It works for any business.

Questions

About Westborough.

How many businesses are in Westborough?

The Census Bureau counted 955 business establishments with paid employees in the ZIP code serving Westborough (01581) in its 2023 ZIP Code Business Patterns. Sole proprietors with no employees are not in that count, so the real number of local businesses is higher.

Does Sicc Media work with businesses near Westborough?

Yes. I work across the South Shore, Bristol County, Cape Cod, Worcester County, Rhode Island and New Hampshire, including Northborough, Southborough, Shrewsbury and Grafton. The easiest start is the free Receipt or a 30-minute call, and I will tell you what to fix first.

Start here

See what your customers see.

Run the free audit on your Westborough business. It looks you up the way a local customer would and shows what is costing you calls.

Or text (508) 546-9942