Worcester County, Massachusetts
Marketing for Worcester businesses.
Worcester is the county seat of Worcester County and the second-largest city in New England. Known as the Heart of the Commonwealth, it is home to several colleges, a commuter rail hub and a wide range of neighborhoods and local businesses.
Or text (508) 546-9942
By the numbers
Worcester at a glance.
Population estimate, 2024. Up 4,775 since 2020.
Establishments counted in ZIP codes 01601, 01602, 01603, 01604, 01605, 01606, 01607, 01608, 01609, 01610, 01613, 01615, 01653, 01655, 2023.
Square miles of land, 2020.
Sources: U.S. Census Bureau, Vintage 2024 population estimates; U.S. Census Bureau, ZIP Code Business Patterns 2023; U.S. Census Bureau, 2020 Gazetteer. Business counts cover establishments with paid employees, by ZIP code, so they can include a little of the neighboring towns that share a ZIP.
Who is in business here
The local mix.
Of these sectors, health care is the biggest in Worcester, with 683 establishments, followed by retail and restaurants and lodging. That is the competition a Worcester customer is choosing between when they search, and it is who I write for.
Establishments by sector in Worcester ZIP codes. Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.
Your competition, counted
How many of you are there?
147 full-service restaurants in Worcester ZIP codes.
One dot for every 5. The lime one is you. When somebody in Worcester searches, the job goes to the one that answers fastest and looks the most legit. How restaurants get picked →
131 offices of lawyers in Worcester ZIP codes.
One dot for every 5. The lime one is you. When somebody in Worcester searches, the job goes to the one that answers fastest and looks the most legit. How law firms get picked →
92 offices of dentists in Worcester ZIP codes.
One dot each. The lime one is you. When somebody in Worcester searches, the job goes to the one that answers fastest and looks the most legit. How dentists get picked →
73 insurance agencies and brokerages in Worcester ZIP codes.
One dot each. The lime one is you. When somebody in Worcester searches, the job goes to the one that answers fastest and looks the most legit. How insurance agencies get picked →
69 residential remodelers in Worcester ZIP codes.
One dot each. The lime one is you. When somebody in Worcester searches, the job goes to the one that answers fastest and looks the most legit. How remodelers and home improvement contractors get picked →
57 snack and nonalcoholic beverage bars in Worcester ZIP codes.
One dot each. The lime one is you. When somebody in Worcester searches, the job goes to the one that answers fastest and looks the most legit. How coffee shops and cafes get picked →
Trades here
The local businesses I write for.
| Census category | In Worcester | My page for them |
|---|---|---|
| Full-service restaurants | 147 | Restaurants |
| Offices of lawyers | 131 | Law firms |
| Offices of dentists | 92 | Dentists |
| Insurance agencies and brokerages | 73 | Insurance agencies |
| Residential remodelers | 69 | Remodelers and home improvement contractors |
| Snack and nonalcoholic beverage bars | 57 | Coffee shops and cafes |
| Janitorial services | 49 | Cleaning services |
| Beauty salons | 44 | Hair salons |
| General automotive repair | 41 | Auto repair shops |
| Plumbing, heating and air-conditioning contractors | 40 | HVAC companies, Plumbers |
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.
Find your page
Skip the reading.
Next door
Nearby towns I cover.
Questions
About Worcester.
How many businesses are in Worcester?
The Census Bureau counted 4,117 business establishments with paid employees in the ZIP codes serving Worcester (01601, 01602, 01603, 01604, 01605, 01606, 01607, 01608, 01609, 01610, 01613, 01615, 01653, 01655) in its 2023 ZIP Code Business Patterns. Sole proprietors with no employees are not in that count, so the real number of local businesses is higher.
Does Sicc Media work with businesses near Worcester?
Yes. I work across the South Shore, Bristol County, Cape Cod, Worcester County, Rhode Island and New Hampshire, including Shrewsbury, Auburn, Millbury and Leicester. The easiest start is the free Receipt or a 30-minute call, and I will tell you what to fix first.
Start here
See what your customers see.
Run the free audit on your Worcester business. It looks you up the way a local customer would and shows what is costing you calls.
Or text (508) 546-9942