For landscapers ยท Marketing planning
A marketing plan for landscapers.
Most landscapers do not need more leads in May. They need better ones in February, and a clear view of which services actually make money.
Or text (508) 546-9942
Slide it
You vs. Joe Blow Lawn & Landscape.
Left is your website today. Right is the one Joe Blow Lawn & Landscape has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
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Illustration. Joe is made up. Your competitor is not.
The landscaping company version
Why it matters.
Ask an owner which service pays best and the honest answer is often not the one they advertise most. Mowing keeps the trucks moving, but cleanups, mulch, plantings and plowing may carry the margin. A plan starts there. It decides which work you want more of, who buys it and what you stop chasing, so your marketing stops filling the calendar with jobs that barely cover the fuel.
Timing matters as much as the offer. A landscaping plan is really a calendar: what goes out in late winter, what runs during the rush, when the fall cleanup and snow offers go out. Written once, it means you are not inventing a campaign late at night in the middle of the busiest month.
What I would build
For a landscaping company.
A written position: who you serve, which properties you want and why a homeowner picks you over the cheapest crew. Residential maintenance, high-end installs and commercial snow are different businesses. I pick one to lead with.
The offer defined tightly: weekly mowing plus spring and fall cleanups plus mulch, as one thing a customer can say yes to. Recurring packages are easier to sell and easier to keep than a menu of separate quotes.
Which channels get effort and which get ignored. For a lot of landscapers that means the Google profile and referrals along existing routes, with social as support. I write down what you are allowed to stop doing.
A weekly rhythm somebody can keep in June: photos from the week, review requests sent, quotes followed up. Plus what gets measured, and the point where you stop taking new maintenance accounts because the routes are full.
The mistake I see
Marketing every service to every homeowner
The default landscaping plan is to advertise everything everywhere and take whatever calls in. That fills the schedule with scattered one-off jobs across a wide area, and windshield time eats the profit. A good plan picks the services and neighborhoods you want, and it is willing to turn work away to protect the routes.
What you get
Marketing planning.
Before anybody designs anything, I figure out what you are selling, to whom, and what has to happen every week.
- A written position: what you sell, to whom, and why you over the alternative
- The offer, defined tightly enough to put a price on
- Which channels get effort and which get ignored
- A weekly rhythm somebody can actually keep
- What gets measured, and the threshold that triggers a decision
How it goes
For a landscaping company, step by step.
→ Keep scrolling. It moves sideways.
One long conversation
Your numbers, your best customers, the jobs you wish you had more of.
Narrow it
Most plans fail from doing six things badly. I pick two.
Write it down
One page. If it needs ten, it will not survive a busy month.
Set the review
A date to look at it honestly and change it.
Step five is you.
The free Receipt shows what your landscaping company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What landscapers ask.
When should I start planning for next spring?
Over the winter, before the phone starts ringing. Once the rush hits, nobody has time to rewrite a website or rethink pricing. Planning in the slow months means your spring offer, your updated pages and your review requests are ready the first warm weekend instead of halfway through May.
Should I raise maintenance prices or add more accounts?
That depends on your numbers, which is why the planning conversation starts with them. If routes are full and margins thin, adding accounts just adds hours. A price increase, or dropping the accounts farthest off your routes, may do more. I go through it with you using your real figures and write the decision down.
Do I need a plan if I am already fully booked?
If you are booked with work you like at prices you like, maybe not. Plenty of fully booked landscapers are booked with whatever called first. A plan is how you shift toward the better accounts next year instead of repeating this one. It is also usually the cheapest thing I do.
What comes after
Pairs well with.
A landscaping site has one job in April: let a homeowner sign up for the season from their phone without waiting for you to call back from the mower.
Usually nextAutomation for landscapers.In the spring rush you cannot answer the phone, chase every quote and remember to ask for reviews.
Everything else
Other services for landscapers.
Same service
Marketing planning for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your landscaping company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942