For electricians ยท Marketing planning
A marketing plan for electrical contractors.
Residential service, EV chargers, generators, builder work, commercial fit-outs. An electrical contractor can chase all of them. A plan picks the two worth chasing.
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Slide it
You vs. Joe Schmo Electric.
Left is your website today. Right is the one Joe Schmo Electric has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
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Illustration. Joe is made up. Your competitor is not.
The electrical contractor version
Why it matters.
Electricians often have the opposite problem from other trades: too many directions. A crew that can do service calls, new construction, EV chargers and commercial work ends up with a website that says all of it and marketing that pushes none of it. A plan forces the question of which work pays best, which suits your crew, and which you are tired of.
Pricing structure belongs in that conversation. Homeowners and builders buy differently: one wants a clear total and reassurance, the other wants a bid and reliability. The plan defines the offer for each audience you keep, tightly enough to price, and drops the ones you do not.
What I would build
For an electrical contractor.
A written statement of what you sell, to whom, and why you over the alternative. Panel upgrades and EV chargers for older homes, say, or dependable rough-in for local builders. Specific enough to shape every page and conversation.
The offer, defined tightly enough to put a price on: what a generator install package includes, what a panel upgrade covers, how builder pricing works. Clear offers make your estimates faster and your website easier to write.
Where the effort goes and what gets ignored. Homeowners come from search and referrals. Builders and HVAC partners come from relationships. Generator interest comes from timing around storms. Different buyers, different channels, chosen deliberately.
A weekly routine somebody can keep through a busy month, plus what gets measured: estimates sent, estimates won, the mix of job types, partner referrals. Each one gets a threshold that triggers a decision.
The mistake I see
Following the last big job instead of a plan
An electrician lands a big commercial job and decides commercial is the future, then gets a run of EV calls and decides it is chargers. Marketing whiplash follows: new pages, new ads, abandoned within months. A written plan with a review date keeps one good month from rewriting the whole strategy.
What you get
Marketing planning.
Before anybody designs anything, I figure out what you are selling, to whom, and what has to happen every week.
- A written position: what you sell, to whom, and why you over the alternative
- The offer, defined tightly enough to put a price on
- Which channels get effort and which get ignored
- A weekly rhythm somebody can actually keep
- What gets measured, and the threshold that triggers a decision
How it goes
For an electrical contractor, step by step.
→ Keep scrolling. It moves sideways.
One long conversation
Your numbers, your best customers, the jobs you wish you had more of.
Narrow it
Most plans fail from doing six things badly. I pick two.
Write it down
One page. If it needs ten, it will not survive a busy month.
Set the review
A date to look at it honestly and change it.
Step five is you.
The free Receipt shows what your electrical contractor should fix first. About half a minute, no card.
Print my Receipt →
Questions
What electricians ask.
Should we chase EV charger work?
If your crew enjoys it and the margins work, it can be steady work, and it often leads to panel upgrades and other jobs in the same house. If it is low margin for you or crowds out better work, it may not be worth leading with. The plan weighs it against your other options honestly.
Is builder work or residential service better to market?
They need different marketing. Builder work comes through relationships and reliability, and the website mostly needs to confirm you are legitimate. Residential service needs search, reviews and quick response. Doing both is fine, but the plan should be honest about which one gets marketing time each week.
How often should we revisit the plan?
Set a review date when the plan is written, usually a few months out, and look honestly at the numbers then. If generator inquiries never turned into installs, change course. A plan you revise beats one you defend out of pride.
What comes after
Pairs well with.
An electrician's website has to explain work most homeowners do not understand: amps, panels, permits, load.
Usually nextLocal SEO for electricians.People search for the job, not the trade: EV charger installer, generator installation, panel upgrade.
Everything else
Other services for electricians.
Same service
Marketing planning for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your electrical contractor up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942