For landscapers ยท Content design

Content design for landscapers.

You already post, but every graphic uses a different font and the door hangers came off a template site. This fixes that: finished files in your brand, sized for where they go.

Or text (508) 546-9942

Slide it

You vs. Joe Blow Lawn & Landscape.

Left is your page today. Right is Joe Blow Lawn & Landscape. Drag the line, then hit the button.

Crickets on the left. That is the problem.

You, right nowYou, fixed
Your BusinessLocal business
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Nothing to see here.Last post: March 2019chirp  ·  ·   chirp
Joe Blow Lawn & Landscape
JB
Joe Blow Lawn & LandscapeLocal business · Open now
PostsAboutPhotosReviews
JB
Joe Blow Lawn & Landscape3 weeks ago

We are open Monday to Friday. Call for a quote.

stock photo of a handshake
Liked by Joe's mom

Illustration. Joe is made up. Your competitor is not.

The landscaping company version

Why it matters.

Paper still sells landscaping. Door hangers on the street where you just finished a job, a postcard before the season, a flyer on the counter at the garden center. Those pieces work best when they look like the trucks and the website, so a homeowner connects them. When each one is designed in a hurry by whoever had time, the company looks like three different businesses.

Digital is the same story. Before-and-after posts, the spring email to last year's customers, the snow contract reminder. You may have the posting handled. What is missing is a set of templates that make every piece consistent and quick to produce in the weeks when there is no time at all.

What I would build

For a landscaping company.

01Door hangers and postcards

Print collateral for the neighborhoods you already serve, designed to match your trucks and site. A finished-job door hanger tells the neighbors exactly who did the yard next door and how to get on the schedule.

02Before-and-after layouts

Case study and before-and-after layouts built for landscaping: the overgrown bed, the new edge, the regraded slope. Templates you can reuse without me, so a crew lead can drop in photos and post.

03The spring and fall emails

Email and newsletter design for the moments that matter in this trade: the season sign-up to last year's customers, the fall cleanup slots and the snow contract offer. Built once, reused every year.

04Batches that follow the calendar

You and I agree a batch, monthly or per campaign, and I deliver finished files sized for where they are going. You publish on your own schedule from your own accounts. A heavy batch before spring and a lighter one in fall fits how this trade runs.

The mistake I see

Free templates that look like everyone else's

Template sites are full of the same green-leaf lawn graphics, and plenty of crews in the area use them. When your door hanger looks like a competitor's, the homeowner cannot tell who to call. Generic design makes a good crew look interchangeable, and that pushes the decision straight to price.

What you get

Content design.

For the business that has the posting handled but cannot stand making the posts.

  • Post and story graphics in your brand
  • Templates you can reuse without me
  • Case studies and before-and-after layouts
  • Email and newsletter design
  • Print collateral when you need it
Price. Single fixes start at $499. Monthly batches are quoted after a call.

Full content design details →

How it goes

For a landscaping company, step by step.

→ Keep scrolling. It moves sideways.

  1. Set the templates

    So everything after this is fast and consistent.

  2. Agree a batch

    Monthly or per campaign, whichever suits how you work.

  3. Make it

    Delivered as finished files, sized for where they are going.

  4. You publish

    On your schedule, from your accounts.

  5. Step five is you.

    The free Receipt shows what your landscaping company should fix first. About half a minute, no card.

    Print my Receipt →

Questions

What landscapers ask.

Can you design my trailer graphics too?

I can design the artwork in your brand and supply print-ready files. The wrap or sign shop handles measuring and installation, and they usually have a template for your exact vehicle or trailer. Send me that template and the design will fit the real thing, not a generic outline that gets cropped badly.

I post myself. Why would I pay for design?

Because posting is the part you can keep doing, and design is what makes the posts look professional. With templates built for your brand, posting a finished job takes minutes instead of an evening in a design app. If your posts already look consistent and good, you probably do not need me for this.

How far ahead should spring materials be ready?

Before the snow melts. Door hangers, the sign-up email and the first round of posts should be finished over the winter so they go out the first warm weekend. Designing them in April means they land after the homeowners who plan ahead have already booked someone.

What comes after

Pairs well with.

Wrong problem? Pick again

I run and I keep losing jobs to

The list is not everything. Not on it? Pick “a business not listed,” or run the free Receipt. It works for any business.

Start here

See what your customers see.

The Receipt looks your landscaping company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.

Or text (508) 546-9942