For remodelers and home improvement contractors ยท Marketing planning
A remodeling plan that fills the calendar months out.
Remodeling sales cycles are long, so the marketing you skip this winter shows up as an empty schedule next summer. A plan decides what you chase and when.
Or text (508) 546-9942
Slide it
You vs. Jane Doe Home Improvement.
Left is your website today. Right is the one Jane Doe Home Improvement has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
Visitors: 000417
Copyright 2014 · call 508-555-0123 · best viewed in a browser
Illustration. Joe is made up. Your competitor is not.
The remodeling company version
Why it matters.
Remodelers live with a lag most trades never feel. A homeowner who sees your work in February may sign in May and start in September. If you only market when the schedule thins, you are always months behind, and the gap gets filled with whatever small jobs happen to call. A plan sets a steady pace of visibility and follow-up, so the pipeline is full before you need it.
It also forces the uncomfortable question of what you are. Design-build firm, kitchen and bath specialist, general remodeler, additions and structural work. Each attracts different clients with different budgets and expectations. A plan picks one primary position and lets the website, the project stories and the proposals all back it up.
What I would build
For a remodeling company.
Which projects you take, for which homeowners, and why they should pick you over a cheaper bid. One page you can hand to anyone who touches your marketing.
Many remodelers benefit from a clear way to begin, like a paid design consultation or planning session. I define it tightly enough to price, so the homeowner knows exactly how to start.
Usually your website with real project pages, plus referrals and reviews. I pick what gets effort and name what gets ignored, so you are not half-running six channels at once.
What happens every week through planning season and through build season, what gets measured, and the threshold that triggers a change of direction before a slow quarter shows up.
The mistake I see
Taking every job that calls and calling it a pipeline
Remodelers often say yes to anything that keeps crews busy, then wonder why the projects they actually want never come. Small jobs fill the calendar and leave no room to market toward bigger ones. A plan does not mean turning down all small work. It means knowing which jobs you are building toward and making your marketing say so consistently.
What you get
Marketing planning.
Before anybody designs anything, I figure out what you are selling, to whom, and what has to happen every week.
- A written position: what you sell, to whom, and why you over the alternative
- The offer, defined tightly enough to put a price on
- Which channels get effort and which get ignored
- A weekly rhythm somebody can actually keep
- What gets measured, and the threshold that triggers a decision
How it goes
For a remodeling company, step by step.
→ Keep scrolling. It moves sideways.
One long conversation
Your numbers, your best customers, the jobs you wish you had more of.
Narrow it
Most plans fail from doing six things badly. I pick two.
Write it down
One page. If it needs ten, it will not survive a busy month.
Set the review
A date to look at it honestly and change it.
Step five is you.
The free Receipt shows what your remodeling company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What remodelers and home improvement contractors ask.
Should I charge for design consultations?
Many remodelers do, and it can filter out people collecting free ideas. It works best when the consultation produces something concrete the homeowner keeps, like a plan or a defined scope. Whether it suits you depends on your process and your clients. The plan works through that with your real numbers instead of guessing.
How far ahead should I be marketing?
Further than feels natural. Homeowners often plan for months before they sign, so work you want to start in fall needs to be seen in winter and spring. The plan maps your typical lead time from first contact to contract and sets the marketing calendar backward from when you want crews busy.
Can a plan help with financing questions?
It can decide whether offering financing fits your offer and how to talk about it, though the financing itself comes from a lender you choose. Some homeowners stall on large projects until they see a payment path. If that sounds like your clients, the plan builds it into the offer and the website explains it plainly.
Everything else
Other services for remodelers and home improvement contractors.
Same service
Marketing planning for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your remodeling company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942