For breweries ยท Websites & funnels
Websites for breweries.
A brewery site answers the same questions every day: what is pouring, what is happening, is there food, can I bring the dog. Answer those first.
Or text (508) 546-9942
Slide it
You vs. Joe Blow Brewing.
Left is your website today. Right is the one Joe Blow Brewing has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
Visitors: 000417
Copyright 2014 · call 508-555-0123 · best viewed in a browser
Illustration. Joe is made up. Your competitor is not.
What you are paying for
Websites & funnels.
Built in GoHighLevel so your site, forms, calendar, texts and follow-up are one system instead of five tools taped together.
- Mobile-first pages, because that is where your customer is standing
- Booking calendar wired to your real availability
- Forms that create a contact and fire a reply immediately
- Missed-call text back
- Tracking so you know which page produced the inquiry
Next step
Book thirty minutes and I will tell you exactly what it would take.
What I would build
For a brewery.
A mobile-first tap list page your staff update when a keg kicks, with styles and short descriptions. Linked from Google and your social bios, so it is the one source of truth.
An events page with trivia, music, releases and the food truck schedule, easy to update weekly. People plan around it, and partner trucks can share the same link.
Pages for private parties and group bookings, with a booking calendar wired to your real availability and forms that create a contact and fire a reply immediately.
Tracking so you know which page produced the inquiry, plus missed-call text back, so a caller during a busy release gets the hours and a link instead of endless ringing.
The brewery version
Why it matters.
Someone is planning Saturday with friends and opens your site on a phone. If it opens with a full-screen video and then a beer list from last season, they go back to the search results. If it shows today's hours, the current tap list, tonight's food truck and the weekend events within a scroll or two, you just became the plan.
Behind the casual traffic sits real revenue: private events, group bookings, merch and gift cards. Those need their own pages and a form that replies immediately, because the person booking a birthday or a company outing is comparing a few taprooms at once.
The mistake I see
Building the site around the founding story
The founding story, the brewhouse photos and the philosophy are worth having. They are not what people open the site for on a Friday afternoon. Put the practical answers at the top and the story a scroll further down, where the people who care will happily find it.
How it goes
For a brewery, step by step.
→ Keep scrolling. It moves sideways.
Map the path
What somebody does between finding you and booking. Usually shorter than people expect.
Build the pages
One page per service, one per town you serve. Not one page trying to do everything.
Wire the follow-up
Auto-acknowledgement, reminders, and the sequence that runs when nobody replies.
Test it on a phone
On mobile data, not office wifi. That is the real condition.
Step five is you.
The free Receipt shows what your brewery should fix first. Free, no card.
Print my Receipt →
Questions
What breweries ask.
Can the tap list sync with our menu software?
Sometimes. Some taproom menu tools offer embeds or feeds that can sit on a website, and if yours does, I use it. If not, I build a simple tap list you update yourself. Either way there should be one list, linked from everywhere, not three that drift apart.
Should our site have an age gate?
That is a decision for you and whoever advises you on alcohol compliance, not a design preference. If you use one, it should be quick and remember the visitor, so it does not stand between a returning regular and the tap list on every single visit.
Do we need online sales on the site?
For merch and gift cards, usually yes, especially before the holidays. Selling beer online or for pickup raises licensing questions I do not answer, so I build around what you are already permitted and set up to do, and nothing beyond it.
What comes after
Pairs well with.
Where I work
Southeastern MA, Worcester County, Cape Cod, RI and NH.
Start here
See what your customers see.
The Receipt looks your brewery up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942