For breweries ยท Social media management
Social media for breweries.
Brewery followers are checking for three things: what is new on tap, what is happening this week, and what food is there tonight. Give them that, reliably.
Or text (508) 546-9942
What you are paying for
Social media management.
The same system every time, built in your brand.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
Next step
The Signal
Book thirty minutes and I will walk you through how it runs.
What I would build
For a brewery.
The complete content system built in your brand, starting with a weekly post covering events and food trucks, in a format regulars learn to look for each week.
Posts written in your voice for each release: the beer, the time, any limits and whether food is there. Followed by updates when stock runs low or sells out.
Food trucks, bands and community partners tagged, so each post reaches their followers too. You get one approval step, not a committee, before anything publishes.
A monthly summary of what ran and what moved: which events drew interest, which releases got shared, which posts sent people to the tap list page.
The brewery version
Why it matters.
Beer fans follow breweries closely and notice when an account is reliable. Post the tap changes, release details, weekly events and food truck schedule in a consistent format, and people start checking you before deciding where to go. Post at random, and they learn the account is not where to find out, so they stop looking.
I build the weekly system around those three things, then fill the rest with releases, brew day moments and events, so the account always tells a visitor what is happening now. Partner trucks and bands get tagged, and their followers start seeing you too.
The mistake I see
The same glass on the same bar, every week
A pint photo on the bar top, posted every few days, starts to look identical in the feed. Followers scroll past. The taproom has more going on than that: brewers on a brew day, the patio full, the band setting up, the truck's best dish. Show the place and the people, and the beer gets more attention, not less.
How it goes
For a brewery, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your brewery should fix first. Free, no card.
Print my Receipt →
Questions
What breweries ask.
What does it cost to have you run our social?
It is a 90-day agreement, and after that you can cancel whenever you like. For a brewery, the free month is a good time to lock in the weekly event and food truck format.
Are there rules about posting alcohol content?
Yes. Social platforms have their own policies on alcohol content and promotions, and state rules apply to how drinks are promoted. I follow each platform's current policy and keep promotions straightforward. For anything involving pricing or giveaways, check with whoever advises you on compliance first.
Can you post the daily tap changes?
Planned posts handle the week's events and releases. Same-day changes, like a keg kicking at five, are faster from your phone. I give you a story template for tap changes, so a bartender can post one in moments and it still looks like your brand.
Same service
Social media for other businesses.
Where I work
Southeastern MA, Worcester County, Cape Cod, RI and NH.
Start here
See what your customers see.
The Receipt looks your brewery up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942