For electricians ยท Websites & funnels
Electrician websites that explain the job.
An electrician's website has to explain work most homeowners do not understand: amps, panels, permits, load. The site that explains it clearly wins the estimate.
Or text (508) 546-9942
Slide it
You vs. Joe Schmo Electric.
Left is your website today. Right is the one Joe Schmo Electric has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
Visitors: 000417
Copyright 2014 · call 508-555-0123 · best viewed in a browser
Illustration. Joe is made up. Your competitor is not.
The electrical contractor version
Why it matters.
Imagine a homeowner who just bought an electric car and heard from the dealer that they need a charger installed. They search, land on your site and see a list: residential, commercial, troubleshooting. Nothing about chargers, panel capacity or what the visit involves. They go back and find the electrician whose page answers those questions and has a booking calendar.
Generators, panel upgrades and heat pump circuits work the same way. Each one is a specific search from someone with a specific worry. I build a page for each in GoHighLevel, connected to forms, booking and follow-up, so the inquiry lands in one place and gets an immediate reply.
What I would build
For an electrical contractor.
Mobile-first pages for EV chargers, panel and service upgrades, standby generators, heat pump circuits, lighting and troubleshooting. Each explains what is involved, what a site visit checks and how permits work.
A booking calendar wired to real availability for estimates. Homeowners pick a time for the site visit instead of trading voicemails for a week while they talk to other electricians.
Forms that create a contact and fire a reply immediately, plus missed-call text back for when you are in an attic or behind a panel. The homeowner knows the inquiry landed and what happens next.
Tracking that shows which page produced each inquiry. You learn whether generator pages bring real jobs or just tire-kickers, and whether EV work is worth pushing harder next season.
The mistake I see
Writing for electricians instead of homeowners
Electrician sites often talk in trade shorthand: service upgrades, sub-panels, load calcs, AFCI. Homeowners do not know what those mean, so the page never answers their question. Explain the problem in their words first, then add the technical detail for the ones who want it. Clear beats impressive.
What you get
Websites & funnels.
Built in GoHighLevel so your site, forms, calendar, texts and follow-up are one system instead of five tools taped together.
- Mobile-first pages, because that is where your customer is standing
- Booking calendar wired to your real availability
- Forms that create a contact and fire a reply immediately
- Missed-call text back
- Tracking so you know which page produced the inquiry
How it goes
For an electrical contractor, step by step.
→ Keep scrolling. It moves sideways.
Map the path
What somebody does between finding you and booking. Usually shorter than people expect.
Build the pages
One page per service, one per town you serve. Not one page trying to do everything.
Wire the follow-up
Auto-acknowledgement, reminders, and the sequence that runs when nobody replies.
Test it on a phone
On mobile data, not office wifi. That is the real condition.
Step five is you.
The free Receipt shows what your electrical contractor should fix first. About half a minute, no card.
Print my Receipt →
Questions
What electricians ask.
Should we explain the permit process on our site?
Yes. Homeowners often do not realize electrical work needs a permit and inspection, and the electrician who explains it looks more trustworthy than the one who skips it. A short, plain section on what happens, who pulls the permit and when the inspector comes removes a lot of hesitation.
Can we add an EV charger cost calculator?
I can, but be careful. Costs depend on panel capacity, distance and the house, so a calculator can set wrong expectations. A better version asks a few questions and books a site visit rather than showing a number. If you do show ranges, they have to be honest and kept current.
We mostly do builder and commercial work. Do we still need this?
You need a site that looks credible to a general contractor or property manager: services, licensing, insurance, project photos and a fast way to request a bid. It is a smaller site than a residential one, but a missing or outdated site still costs you bids.
Everything else
Other services for electricians.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your electrical contractor up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942