For barbershops ยท Social media management
Barbershop social, kept current.
A barbershop's Instagram is its real portfolio. Customers scroll it to check the fades before they ever check the price. If it stopped last spring, so did their interest.
Or text (508) 546-9942
The barbershop version
Why it matters.
Barbers produce great content all day and post almost none of it. A crisp taper, a hard part, a beard line-up. The barber means to post it, then the next customer sits down. By the end of the week there is a pile of cuts in camera rolls and nothing on the shop's page. Someone checking out the shop sees a handful of posts from months ago and wonders if it is still open.
I build the system once, in your brand. Barbers drop photos and short clips in a shared folder. I write captions that sound like the shop, design the posts, schedule them, and send one batch for your approval. Every month you get a summary of what ran and what moved. Pricing is $499 setup, your first month free, then from $499/month.
What I would build
For a barbershop.
Before-and-after and finished-cut posts from every chair, tagged to the barber, so the feed always looks like a shop that is busy and doing good work right now.
Recurring posts introducing each barber, what they do best and which days they are in. New customers want to know who they are getting, and this answers it before they sit down.
Same-day openings, holiday hours, snow closures and a new barber starting. Posted fast through a template, because the shop's feed is often where regulars check first for news.
Charity cut days, the youth team you sponsor, a regular's first cut as a new dad. The stuff that makes a shop a neighborhood fixture, posted with permission and in your voice.
The mistake I see
Posting only on the barbers' personal pages
Barbers build their own following, and they should. But when the shop account stays empty, a new customer checking the shop finds nothing, and when a barber moves on, the shop's whole visible portfolio goes with them. The shop page should carry the work too, tagged and credited, so it holds value on its own.
What you get
Social media management.
The one service with a public price, because it is the same system every time.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
The one with a public price
The Signal
$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.
Your first month of posting is on me, so you see it working before you pay monthly.
How it goes
For a barbershop, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your barbershop should fix first. About half a minute, no card.
Print my Receipt →
Questions
What barbershops ask.
Do customers need to give permission before we post their cut?
Ask, every time. Plenty of people are glad to show off a fresh cut, but some are not, and kids need a parent's okay. I build a quick consent step into the routine, and back-of-head or side-profile shots work fine when someone prefers to stay anonymous.
Should we be on TikTok as well as Instagram?
Only if someone will keep feeding it. Short cutting videos do well on both, and the same clip can go to both places. If capacity is limited, I would rather run one platform properly than two half-heartedly. I look at where your customers actually are before recommending.
Why is there a 90-day agreement?
Social takes a few months to show what it is doing. The first 30 days are free so you can see the system working, and after that I ask for a commitment long enough to judge results fairly. Once the agreement period is up, you can cancel any time.
Everything else
Other services for barbershops.
Same service
Social media for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your barbershop up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942