For HVAC companies ยท Social media management
Social media for HVAC companies.
Nobody follows an HVAC company for fun. They check your page when deciding whether to let you into their basement, and it needs to look alive when they do.
Or text (508) 546-9942
The HVAC company version
Why it matters.
Social is not where most HVAC jobs start, so be honest about what it is for. A homeowner gets two replacement quotes and looks both companies up. One page has recent installs, a tech explaining a heat pump defrost cycle and a reminder about fall tune-ups. The other last posted a holiday greeting from a few years back. That comparison happens quietly, and you never hear about the job you lost.
The posting also does a real job between seasons. Reminding followers to change filters, book tune-ups or ask about agreements keeps you in mind for the moment something breaks. The price is $499 setup, your first month free, then from $499/month, on a 90-day agreement you can cancel any time after.
What I would build
For an HVAC company.
The complete content system built in your brand: templates and recurring themes for tune-up season, the first cold snap, cooling season and the shoulder months. Done once, so every post after looks like it came from the same company.
Posts written and designed in your voice. Plain explanations of what a heat pump does in a cold snap, why a filter matters, what a tune-up actually checks. No stock photos of thermostats and smiling families.
Scheduled and published on your channels after one approval step. You look once, tap once. Nobody at your shop has to remember to post during the week the phones never stop ringing.
What ran, what got attention and what moved. If install photos outperform tips, I post more of them. If nothing moves on a platform, I say so and stop spending effort there.
The mistake I see
Going silent all winter
HVAC pages often go quiet from November to March because everyone is in basements, then flood with posts in April. To a homeowner checking you out in January, that silence looks like a company that closed. Consistency matters most in the busy season, which is exactly why handing it off makes sense.
What you get
Social media management.
The one service with a public price, because it is the same system every time.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
The one with a public price
The Signal
$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.
Your first month of posting is on me, so you see it working before you pay monthly.
How it goes
For an HVAC company, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your HVAC company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What HVAC companies ask.
Can you post install photos without showing customers' homes?
Yes, and you should be careful about it. I focus on the equipment, the workmanship and the tech, crop out house numbers and anything identifying, and only use exteriors with the homeowner's permission. A clean line set or a tidy mechanical room tells the story without exposing anyone's address.
Which platforms matter for an HVAC company?
Facebook, because homeowners and local community groups are there. Google Business Profile posts, because that is where people see you during a search. Instagram if you have good install photos and someone who enjoys it. TikTok only if a person on your team genuinely likes making video, because forced video shows.
Will social media bring in emergency calls?
Rarely, and I will not pretend otherwise. Someone with no heat searches Google and calls. What social does is make sure that, when they or the replacement shopper check you out, you look current and capable. It also keeps maintenance members reminded between visits, which is where it pays.
Everything else
Other services for HVAC companies.
Same service
Social media for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your HVAC company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942