For plumbers ยท Social media management

Social media for plumbers, without the fluff.

A burst pipe never sends anyone to Instagram. A bathroom remodel does. Social for plumbers is mostly about proving you are real and showing the planned work.

Or text (508) 546-9942

Slide it

You vs. Joe Blow Plumbing.

Left is your page today. Right is Joe Blow Plumbing. Drag the line, then hit the button.

Crickets on the left. That is the problem.

You, right nowYou, fixed
Your BusinessLocal business
PostsAboutPhotosReviews
Nothing to see here.Last post: March 2019chirp  ·  ·   chirp
Joe Blow Plumbing
JB
Joe Blow PlumbingLocal business · Open now
PostsAboutPhotosReviews
JB
Joe Blow Plumbing3 weeks ago

We are open Monday to Friday. Call for a quote.

stock photo of a handshake
Liked by Joe's mom

Illustration. Joe is made up. Your competitor is not.

The plumbing company version

Why it matters.

Be clear-eyed about where plumbing jobs come from. Emergencies arrive through search, maps and referrals. Social media plays a supporting role: when a homeowner hears your name from a neighbor and looks you up, a current page with real jobs says you are active and trustworthy. A page abandoned since some old holiday post says the opposite, at the worst possible moment.

Where social earns its keep is planned work and timing. Remodel progress photos, a clean water heater swap, a short warning before a deep freeze about opening cabinet doors under sinks. Pricing is public: $499 setup, your first month free, then from $499/month, on a 90-day agreement.

What I would build

For a plumbing company.

01Recurring themes built for plumbing

The complete content system built in your brand: job of the week, before and after, freeze and thaw warnings, remodel progress, meet the crew. Templates set once, so every post is quick to make and consistent.

02Captions that sound like a plumber

Written and designed to sound like you. Plain advice about shutoff valves and frozen pipes, honest explanations of what you found inside a drain line, and no forced puns about flushing.

03One approval and it is done

One approval step, then I schedule and publish on your channels. You glance at the batch on your phone between calls, approve it, and the posts go out while you are under a sink.

04A summary that tells you what worked

A monthly summary of what ran and what moved. If remodel photos bring in consultation requests and tips do nothing, I shift the mix. If a channel is dead weight, I say so.

The mistake I see

Making gross drain photos the whole feed

Plumbers love a disgusting clog photo, and some followers do too. Plenty of homeowners scrolling at dinner do not. Used sparingly with a useful lesson, it works. As the main content, it makes your page something people hide. Balance it with clean installs, finished bathrooms and the crew, so the page looks like a company someone would invite in.

What you get

Social media management.

The one service with a public price, because it is the same system every time.

  • The complete content system built in your brand
  • Posts written and designed, in your voice
  • Scheduled and published on your channels
  • One approval step, not a committee
  • Monthly summary of what ran and what moved

The one with a public price

The Signal

$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.

Your first month of posting is on me, so you see it working before you pay monthly.

Full social media management details →

How it goes

For a plumbing company, step by step.

→ Keep scrolling. It moves sideways.

  1. Build the system

    Templates, voice, the recurring themes. Done once.

  2. First 30 days on me

    You see it working for a full month before you pay a monthly cent.

  3. You approve, I post

    One review, one tap.

  4. Keep going

    90-day agreement, cancel any time after.

  5. Step five is you.

    The free Receipt shows what your plumbing company should fix first. About half a minute, no card.

    Print my Receipt →

Questions

What plumbers ask.

Is Facebook still worth it for a plumbing company?

For most local plumbers, yes, mainly because of community groups where people ask for recommendations and because homeowners check your page before calling. Instagram helps if you do remodel work with good photos. Beyond those two, add channels only when someone on your team actually wants to run them.

Can social media help with emergency calls at all?

Indirectly. A seasonal post before a deep freeze, with your number and simple advice, puts you in front of people right before pipes start bursting. Being recognized when they search helps them choose you. But nobody scrolls Instagram while water pours through a ceiling, so do not expect emergency calls from it.

What do we post when every job looks the same?

Every job looks the same to you. To a homeowner, a corroded water heater, a tree root in a sewer line or a neatly soldered manifold is new information. I turn routine jobs into short explanations of what went wrong and how to avoid it. That is useful, and the supply never runs out.

What comes after

Pairs well with.

Wrong problem? Pick again

I run and I keep losing jobs to

The list is not everything. Not on it? Pick “a business not listed,” or run the free Receipt. It works for any business.

Start here

See what your customers see.

The Receipt looks your plumbing company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.

Or text (508) 546-9942