For roofers ยท Social media management
Social media for roofers, built from real jobs.
Nobody follows a roofer for fun. They check your page once, usually after a neighbor mentions you, and decide in a few scrolls whether you look active and careful.
Or text (508) 546-9942
The roofing company version
Why it matters.
Here is the actual use case. A homeowner gets your name from the family next door, looks you up on Facebook, and scrolls. If the last post is from two winters ago, they wonder whether you are still in business. If they see recent tear-offs, crews in harnesses and a swept driveway at the end of the day, the referral holds. Social for a roofer is a proof file, not an entertainment channel.
Production season leaves no time to post, and that is exactly when the best material happens. I build the system once, write and design posts from your job photos in your voice, and you approve with one tap. The price is public: $499 setup, your first month free, then from $499/month, on a 90-day agreement you can cancel any time after.
What I would build
For a roofing company.
Before and after, crew at work, material close-ups, ice dam warnings when the season turns. Built once in your brand, so posts look consistent even when the photo came off a foreman's phone.
You or the crew send photos. I write and design the posts so they sound like you explaining the job, not like an agency describing a roof it has never stood on.
You get a single review step. Approve with a tap and it schedules and publishes on your channels. Nothing goes up that you did not see first.
What ran, what got attention, and what moved. If the posts are not doing anything for inquiries, the summary says so instead of dressing it up.
The mistake I see
Posting quotes and holiday graphics instead of roofs
Roofers who do post often fill the gaps with stock photos, holiday graphics and motivational quotes because nobody grabbed job photos. A homeowner checking you out sees nothing about roofing and nothing recent from a real job. Rough crew photos from last Tuesday do more for trust than polished posts about nothing.
What you get
Social media management.
The one service with a public price, because it is the same system every time.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
The one with a public price
The Signal
$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.
Your first month of posting is on me, so you see it working before you pay monthly.
How it goes
For a roofing company, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your roofing company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What roofers ask.
Will social media bring in roofing leads directly?
Sometimes, mostly when neighbors see a job on their own street. The bigger value is backup. Someone hears your name, checks your page, and sees careful recent work. That is easy to undervalue, because it shows up as a phone call that mentions a referral rather than a social lead. The monthly summary will show what it is actually doing.
My crew is on roofs all day. Who takes the photos?
Whoever is already there. I give your foreman a short shot list: the before, the tear-off, the deck, the underlayment going down, the finished roof, the cleanup. Phone photos are fine and I handle the rest. If the photos stop coming in, I flag it before the feed goes quiet.
Which platforms matter for a roofing company?
Facebook still matters for homeowners, and it is where neighborhood groups pass names around. Instagram helps if you want to show craftsmanship like slate or copper work. I would rather do one or two platforms well than spread thin across everything. Posts on your Google profile often matter as much as either.
Same service
Social media for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your roofing company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942