For barbershops ยท Content design
Barbershop graphics that look sharp.
Your barbers post. What is missing is a set of graphics that make every post, price board and flyer look like it came from the same shop.
Or text (508) 546-9942
The barbershop version
Why it matters.
Look at a typical shop's materials side by side. The price board was hand-lettered years ago. The holiday hours graphic came from a free template. The flyer for a charity cut day used a font nobody can name. Each one got made in a hurry by whoever had time. None of them match the quality of the cuts, and customers do connect the two, even if they never say it.
Content design fixes that without changing who posts. I set the templates once, agree a monthly or per-campaign batch, and deliver finished files sized for where they are going. Your barbers keep posting from your accounts, on your schedule, with graphics that finally look like the shop.
What I would build
For a barbershop.
Consistent frames for finished cuts and before-and-afters, with space for the barber's name and handle, so every post credits the barber and still looks like the shop.
A clean, readable price board for the wall, the website and the Google profile, designed so a price change is a quick edit and not a call to the sign shop.
A set of templates for closures, holiday hours and snow days, so the shop never posts a scrawled note on a phone screenshot when the weather turns.
Print collateral when you need it: charity cut day flyers, loyalty cards, merch mockups and window signs, all built from the same brand files so the shop looks consistent from the door to the feed.
The mistake I see
Letting one barber design everything
In a lot of shops, one barber with an eye for design ends up making every graphic in their personal style. It works until they leave, or until their taste stops matching the shop. Templates built from the shop's brand let anyone produce something on point, without the look depending on a single person's phone.
What you get
Content design.
For the business that has the posting handled but cannot stand making the posts.
- Post and story graphics in your brand
- Templates you can reuse without me
- Case studies and before-and-after layouts
- Email and newsletter design
- Print collateral when you need it
How it goes
For a barbershop, step by step.
→ Keep scrolling. It moves sideways.
Set the templates
So everything after this is fast and consistent.
Agree a batch
Monthly or per campaign, whichever suits how you work.
Make it
Delivered as finished files, sized for where they are going.
You publish
On your schedule, from your accounts.
Step five is you.
The free Receipt shows what your barbershop should fix first. About half a minute, no card.
Print my Receipt →
Questions
What barbershops ask.
Can barbers add their own photos to the templates?
Yes. I design the templates with clear spaces for their photo, name and handle. If they can drop a picture into a frame on their phone, they can make a post that looks like the shop without needing a designer for every single cut.
We do not have a logo yet. Can we start with content?
You can, but you will probably redo it. Templates built on a brand that does not exist yet end up as a placeholder look that gets replaced later. If the shop has no mark, colors or fonts, I usually start with branding and then build content templates on top.
Do you design loyalty cards and referral cards?
Yes, print collateral is part of content design. A punch card or a refer-a-friend card still has a place in a barbershop, and a well-designed one gets kept in a wallet instead of tossed. I design it to match the rest of the shop, print-ready for your printer.
Everything else
Other services for barbershops.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your barbershop up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942