Who I work with · Home services

Marketing for electricians.

Electrical work has shifted from outlets and light fixtures toward panel upgrades, EV chargers, generators and heat pump circuits. Most electricians' marketing still describes the old job.

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How the work actually comes in

The honest version.

Homeowners rarely call an electrician on a whim. They call because a breaker keeps tripping, because they bought an electric car, because the power went out in a storm and they want a generator, or because the heat pump installer said the panel is too small. Each of those starts with a search, and each needs a different answer.

That answer has to build trust fast. Electrical work is invisible once the walls close, dangerous if done wrong and usually needs a permit and an inspection. People choose the electrician who looks licensed, organized and clear about the process. They already found you. What they see has to make the work feel safe to hand over.

By the numbers. Census County Business Patterns, 2023 counts 278 businesses in Plymouth County, 229 in Bristol County, 281 in Norfolk County and 381 in Rhode Island classified as electrical contractors. Source: U.S. Census Bureau, County Business Patterns 2023. Counts cover businesses with paid employees.

Where the work leaks

Your Receipt, electricians.

SICC MEDIA

Customer copy

Receipt #327236 · ELECTRICIANS

  1. 01

    EV charger and generator work nobody can find

    LEAKING

    You install chargers and standby generators, but your site says residential and commercial electrical. The homeowner who just bought an EV or sat through a long outage searches for exactly that, and finds the electrician who built a page about it.

  2. 02

    Panel upgrades that go to someone else's referral

    LEAKING

    Heat pump and EV projects often need more electrical capacity. The HVAC contractor or the car dealer recommends an electrician, and if you are not the name they give, or your site never mentions service upgrades, those jobs go to whoever built that relationship.

  3. 03

    Estimates that sit unanswered

    LEAKING

    A panel upgrade or generator install is a considered purchase. The estimate goes out, the homeowner waits for other quotes, and nobody follows up. The job goes to the electrician who stayed in touch, explained the permit process and made the decision easy.

  4. 04

    Storm interest with nothing to catch it

    LEAKING

    After a big outage the phones ring with generator questions and damaged service masts. Without a generator page, a waiting list and follow-up ready, those inquiries scatter. Generator interest peaks right after the lights come back and fades as the memory does.

Leaks found4
Cost to find yours$0.00

Every leak above is fixable. Most of them this month.

This is the general version

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The leak that costs the most

You missed the call. Now what?

One missed call. Two endings.

  1. You are in a breaker panel. The phone rings. You cannot get to it.
  2. They hit voicemail and hang up without leaving a message.
  3. They tap the next name on Google.
  4. You see the missed call. You call back. No answer.
  5. The kitchen circuit job went to whoever picked up.

An example of how it plays out, not a real customer. The text-back is part of automation for electricians.

Timing

The year, for electricians.

New England keeps electricians busy in waves. Nor'easters and the tail ends of hurricanes bring outages, damaged service drops and a surge of generator interest. Fall brings heat pump installs that need circuits and panel work. Spring and summer bring remodels, EV chargers and new construction. Market generators before storm season, not only after, and keep EV and panel pages working all year.

Where I would start

Marketing Planning for Electricians

Electricians usually have more possible markets than time: residential service, EV chargers, generators, panel upgrades, builder work, commercial fit-outs. Marketing all of them at once produces a vague site and scattered spending. A plan picks the two that pay best and suit your crew, and everything else follows from that.

See the plan →

Everything I do

Ten services, written for electricians.

Or skip straight to your problem

I run and I keep losing jobs to

The list is not everything. Not on it? Pick “a business not listed,” or run the free Receipt. It works for any business.

Service 01Branding for Electricians

Electrical work is trusted on reputation because nobody can see it once the walls close.

Service 02Websites for Electricians

An electrician's website has to explain work most homeowners do not understand: amps, panels, permits, load.

Service 03Marketing Planning for Electricians

Residential service, EV chargers, generators, builder work, commercial fit-outs.

Service 04Social Media Management for Electricians

A neatly dressed panel is one of the most satisfying photos in the trades.

Service 05Content Design for Electricians

Most homeowners have no idea what a panel upgrade or a load calculation is.

Service 06E-commerce for Electricians

An electrician cannot sell a panel upgrade from a product grid.

Service 07Automation for Electricians

Plenty of electrical work is lost after the estimate goes out, not before.

Service 08Voice Agents for Electricians

Electrical calls range from a dead outlet to sparks and a burning smell.

Service 09Local SEO for Electricians

People search for the job, not the trade: EV charger installer, generator installation, panel upgrade.

Service 10Google Ads for Electricians

Ads for electricians work best on specific, high-value jobs.

Questions

What electricians ask first.

Should we market EV charger installs separately?

If you want that work, yes. EV owners search specifically, research a lot and often need to know about panel capacity, permits and charger brands. A dedicated page that explains your process, shows real installs and books a site visit gives them what a line on a general services list never will.

Do we need to show our license number?

Yes. Electrical work is licensed, and showing your license number on the website, estimates and vans answers a question many homeowners have but never ask out loud. It also separates you from unlicensed handymen offering the same work for less. It costs nothing to display.

How do we get referrals from HVAC and solar companies?

By being easy to work with and easy to vouch for. A short page or leave-behind explaining your panel upgrade process, your scheduling and how you handle permits gives those partners something to send. Respond fast to their referrals and they keep coming. The free audit shows what they see when they look you up.

Where they are

Towns with the most electricians.

Plymouth, MA · 40Warwick, RI · 37Quincy, MA · 29Taunton, MA · 28Weymouth, MA · 28Cranston, RI · 27Providence, RI · 27New Bedford, MA · 24Fall River, MA · 23Johnston, RI · 22

Business counts by town, Census category "Electrical contractors". Source: U.S. Census Bureau, ZIP Code Business Patterns 2023.

Close neighbors

Other home services businesses I write for.

HVAC companiesPlumbersRoofersRemodelers and home improvement contractorsLandscapersPaintersCleaning servicesPest control companiesMoversMasonry and hardscape contractorsSeptic service companies

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Or text (508) 546-9942