For electricians ยท Content design
Content design for electrical contractors.
Most homeowners have no idea what a panel upgrade or a load calculation is. Content that explains it in plain language, with your work as the example, does a lot of the selling.
Or text (508) 546-9942
The electrical contractor version
Why it matters.
Take a heat pump conversion that needed a service upgrade. The homeowner was confused, the HVAC company pointed at the panel, and your crew sorted it out with a permit, coordination with the utility and an inspection. Written up as a short case study with photos, that one job explains your whole process to the next homeowner facing the same thing.
Content design is for electricians who already publish but lack the material. I set templates once and deliver finished batches: graphics, case studies, emails and print, all in your brand and sized for where they go. You or your office decide when they go out.
What I would build
For an electrical contractor.
Case study and before-and-after layouts for panel upgrades, service changes, generator installs and EV chargers: the problem, the work, the permit and inspection, the result. Templates make each new one quick.
Print collateral explaining what to expect: a one-page guide to panel upgrades, a generator ownership card, a permit and inspection walkthrough. Useful as leave-behinds and as attachments to estimates.
Post and story graphics for storm prep, generator maintenance, holiday lighting safety and EV charging. Reusable templates, so the office can post a quick notice after an outage without waiting on me.
Email and newsletter design for past customers and partner contractors: a seasonal generator maintenance reminder, a note about new services, a short case study. Designed to be read on a phone.
The mistake I see
Making every piece about the equipment
Electrical content often fixates on equipment brands and technical specs. Homeowners care about whether the lights stay on, the car charges overnight and the inspection passes. Lead with the outcome and the process, then mention the gear. Partners like HVAC companies mostly want to know you will coordinate and finish on time.
What you get
Content design.
For the business that has the posting handled but cannot stand making the posts.
- Post and story graphics in your brand
- Templates you can reuse without me
- Case studies and before-and-after layouts
- Email and newsletter design
- Print collateral when you need it
How it goes
For an electrical contractor, step by step.
→ Keep scrolling. It moves sideways.
Set the templates
So everything after this is fast and consistent.
Agree a batch
Monthly or per campaign, whichever suits how you work.
Make it
Delivered as finished files, sized for where they are going.
You publish
On your schedule, from your accounts.
Step five is you.
The free Receipt shows what your electrical contractor should fix first. About half a minute, no card.
Print my Receipt →
Questions
What electricians ask.
Can you make materials for HVAC or solar partners to hand out?
Yes. A partner-friendly sheet explaining your panel upgrade process helps those companies refer you without having to explain electrical work themselves. I design it, and you agree the wording with the partner. It is one of the more useful print pieces an electrician can have.
Do we need content design if we rarely post?
Maybe not. If nobody publishes, finished graphics sit unused. Print pieces and estimate attachments still pay off without social media, so some electricians use content design only for those. If you want the posting handled too, social media management is the better fit.
What do you need from us for a case study?
Photos from the job, before, during and after, plus a few notes: what the homeowner needed, what you found and what you did. Keep addresses out. I handle the layout, the writing and the design, and you approve before anything goes public.
What comes after
Pairs well with.
Everything else
Other services for electricians.
Same service
Content design for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your electrical contractor up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942