For coffee shops and cafes ยท Social media management
Social media for coffee shops, handled.
A cafe's feed is a window into the room. The people, the drinks coming back for fall, the open mic on Thursday. It has to be current, or it tells people nobody is home.
Or text (508) 546-9942
The coffee shop version
Why it matters.
Coffee shop followers are mostly regulars and neighbors, which changes what social is for. They already know where you are. They want to know what is new, what is back, whether you are closed for the storm and who is behind the counter today. A feed that goes quiet for a month during a busy stretch reads to them like something is wrong.
I build the system once and keep it running: seasonal launches, events, staff spotlights, the local roaster or bakery you buy from. You approve the batch and it posts. It costs $499 setup, your first month free, then from $499/month, on a 90-day agreement. Weather closures and same-day updates stay with you, with templates that make them fast.
What I would build
For a coffee shop.
Recurring themes for seasonal drink launches, food specials, events and the people behind the bar. Templates in your brand so even a quick phone photo of a new drink looks deliberate.
Written in the voice your regulars already know from the counter. Drink names, the roaster's story, the regular with the strangely specific order. Never a press release about a pumpkin latte.
Open mics, tastings, the return of the fall menu. Planned on the calendar with a reminder close to the date, so the people who would come actually hear about it in time.
One approval step, then it publishes. Each month you get a summary of what ran and what moved, so you can hold it against event turnout and catering inquiries rather than likes alone.
The mistake I see
Posting the drink and never the people
A perfect overhead shot of a latte is everywhere, and it is the easiest post to scroll past. Regulars come for the barista who knows their order and the corner table by the window. Show the people and the room, and the drinks look better for it.
What you get
Social media management.
The one service with a public price, because it is the same system every time.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
The one with a public price
The Signal
$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.
Your first month of posting is on me, so you see it working before you pay monthly.
How it goes
For a coffee shop, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your coffee shop should fix first. About half a minute, no card.
Print my Receipt →
Questions
What coffee shops and cafes ask.
Can you handle our seasonal menu launches?
Yes, those are a big part of the calendar. I plan the teaser, the launch and the reminder, timed to when the menu actually changes. You tell me the date and the drinks, and I build the posts around them so the launch does not depend on someone finding a spare minute behind the counter.
My staff posts stories during the day. Does that conflict?
It helps. Stories from the counter feel live and personal, and that is hard to plan. I handle the feed posts and the calendar, and your team keeps doing quick stories. I can give them story templates in your brand so their posts and mine look like the same shop.
Who answers the comments?
You, ideally, because you know the people and a reply from the shop sounds like the counter. The monthly summary flags comments that deserve an answer, and anything touchy, like a complaint or an allergen question, should always get your words rather than a scheduled post.
Everything else
Other services for coffee shops and cafes.
Same service
Social media for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your coffee shop up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942