For tattoo shops ยท Social media management
Tattoo shop social that keeps up with the art.
Artists finish pieces every day. Healed photos come back, flash sheets get drawn, books open and close. Your shop feed should show all of it, and usually shows almost none.
Or text (508) 546-9942
What you are paying for
Social media management.
The same system every time, built in your brand.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
Next step
The Signal
Book thirty minutes and I will walk you through how it runs.
What I would build
For a tattoo shop.
A recurring healed-work feature, posted with the client's permission. It answers the question every serious client is asking: does this artist's work still look good after it heals.
Templates for new flash sheets, flash day announcements and books opening. Posted the moment they matter, with a link to the inquiry form so interest turns into bookings.
Recurring posts on each artist's style and specialties, tagged to their personal account. Their audience grows, and the shop account becomes the place clients find everyone at once.
Captions written to sound like your shop, whether that is dry, loud or blunt. Never a corporate tone, because tattoo clients can smell it from across the street.
The tattoo shop version
Why it matters.
Artists post their own work, and they should. The shop account is what gets neglected. A potential client hears about the shop, looks it up, and finds a feed that stopped months ago on a holiday hours post. The talent is real. It just lives on personal accounts the client has not found yet, and may never find.
The system is set up once in your shop's voice: templates and recurring themes like healed work, flash drops, artist spotlights and books-open announcements. Artists drop photos into a shared folder. I write, design and schedule, you approve in one step, and every month you get a summary of what ran and what moved.
The mistake I see
Posting fresh work only
Fresh tattoos photograph shiny, red and sometimes swollen, and experienced clients know what that can hide. A feed with no healed photos asks clients to trust the work blind. Healed shots are the strongest proof a shop can post, and they are the ones that never get collected unless someone asks.
How it goes
For a tattoo shop, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your tattoo shop should fix first. Free, no card.
Print my Receipt →
Questions
What tattoo shops ask.
How do we get clients to send healed photos?
Ask at the session, then follow up once the tattoo should be healed with a short text asking for a photo. Plenty of clients are happy to send one, especially when the artist asks personally. I can build that request into an automation so it happens every time.
Is there anything we should not post?
Anything the client has not agreed to, and anything that shows placement or skin the client might not want public. Platforms also have their own content rules, so posts stay within what each one allows. When in doubt, I ask before posting.
Does the 90-day agreement still make sense if our books close?
Yes, because a shop with closed books still benefits from posting. Healed work, flash and artist features keep the waitlist growing and the shop visible for when books open. If closing books changes what you need, I adjust the content plan rather than letting the feed go silent.
What comes after
Pairs well with.
Your artists draw flash and custom pieces all day, then nobody has time to make the aftercare card, the policy graphic or the flash day flyer.
Usually nextMerch, prints and gift certificates, sold online.A tattoo shop's following buys more than tattoos.
Everything else
Other services for tattoo shops.
Same service
Social media for other businesses.
Where I work
Southeastern MA, Worcester County, Cape Cod, RI and NH.
Start here
See what your customers see.
The Receipt looks your tattoo shop up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942