For remodelers and home improvement contractors · Brand identity & design
Branding for remodelers who sell the whole project.
Your yard sign sits in front of a gutted house for months. Every neighbor walking a dog past it is judging whether you look like a company they would let into their own kitchen.
Or text (508) 546-9942
Slide it
You vs. Jane Doe Home Improvement.
Left is your website today. Right is the one Jane Doe Home Improvement has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
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Illustration. Joe is made up. Your competitor is not.
The remodeling company version
Why it matters.
A remodel is a long, expensive, disruptive relationship, and the homeowner is choosing a partner for it. That makes your brand less about a logo and more about signals of a steady, organized company. The proposal, the job site sign, the truck, the crew shirts and the design presentation all tell the homeowner how you will run their project. Mismatched pieces suggest a company that improvises.
Remodelers also get a long stretch of visibility most trades never see. A job sign can stand outside one house for a whole season, seen by every neighbor and delivery driver. That only works as advertising if the sign is legible, consistent and memorable, and if it matches what people find when they look you up afterward.
What I would build
For a remodeling company.
A primary logo with stacked and single-color versions for the job site sign, the truck, embroidered shirts and the header of your proposals. Each one checked in the place it will actually live.
Typefaces chosen and licensed, with sizes and weights specified, so your proposals, selection sheets and invoices look like they came from the same careful company.
Colors with hex, RGB and CMYK values, chosen to look right beside tile samples, wood and paint chips in a design meeting. Your brand should never clash with the kitchen you are selling.
A one-page rule sheet so the sign shop, the printer and your office manager stay consistent. Every file organized and handed over, yours to keep without asking anyone.
The mistake I see
A beautiful finished kitchen next to a sloppy proposal
Remodelers often spend on photography and nothing on how the business presents itself. The homeowner sees great finished work online, then receives a proposal on a generic template with a pixelated logo. That mismatch raises a question at the worst possible moment: will the project be run as carefully as the photos suggest. The brand has to carry through the paperwork.
What you get
Brand identity & design.
Logo, colors, type, and the rules that hold it together. Built so the next person who touches your marketing does not have to guess.
- Primary logo, plus the stacked and single-color versions you actually need
- Color palette with hex, RGB and CMYK values
- Typefaces chosen and licensed, with sizes and weights specified
- A one-page rule sheet anybody can follow
- Files organized and handed over, yours to keep
How it goes
For a remodeling company, step by step.
→ Keep scrolling. It moves sideways.
Look at what exists
Your current marks, your competitors, and what your customers already associate with you.
Direction, not options
Two directions, not eight. Eight is a way of making you do the deciding.
Build the system
The mark, then everything that has to sit next to it.
Hand it over
Organized files and a rule sheet. No hostage situation.
Step five is you.
The free Receipt shows what your remodeling company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What remodelers and home improvement contractors ask.
Should my brand look high-end if I take a mix of project sizes?
Look careful, not expensive. A brand that screams luxury can scare off a solid bathroom client who assumes you are out of reach. A brand that looks organized and trustworthy works for both. The website and project pages then show your range and steer the right clients toward the work you want most.
Do I need a new name if the company is named after me?
Usually not. A family name signals that a real person stands behind the work, which is exactly what a remodeling client wants. The question is whether the mark and the presentation around it look like a company that can run a large project. Most of the time the fix is the system around the name, not the name.
Are job site signs really worth the effort?
For remodelers they are among the most valuable pieces you own, because they sit in front of a project for weeks or months. Make them readable from a moving car, keep them consistent with your truck and website, and make your name easy to search. Check local sign rules and get the homeowner's permission first.
Everything else
Other services for remodelers and home improvement contractors.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your remodeling company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942