For roofers ยท Content design
Roofing content that shows the work.
You already post. You just hate building the graphics at ten at night. I make the templates, the before and afters, and the leave-behind that sits on the kitchen table after the estimate.
Or text (508) 546-9942
The roofing company version
Why it matters.
Estimate visits are where roofing content earns its keep. You climb up, take photos, talk through the problem and leave a quote. Then the homeowner compares it against two others on the kitchen table. A clean leave-behind that explains your process, materials and cleanup makes your quote look like the professional one, even when it is not the cheapest. Most roofers leave a handwritten sheet or a bare PDF.
Online works the same way. A job photo dropped onto Facebook with no context is just a picture of shingles. Put it in a before and after layout with a line about what was wrong and what you did, and it becomes proof. I design the templates and the batch, and you publish on your own schedule.
What I would build
For a roofing company.
Templates that pair the damaged roof with the finished one, with room for the problem and the fix. Built so your office person can drop in photos without breaking the design.
Storm repair, full replacement, ice dam damage. A short case study layout for each that walks through what you found, what you did, and how the property looked when you left.
Print collateral that explains your process, materials, warranty and cleanup in plain words. It sits next to the other quotes and keeps making your case after you drive away.
Newsletter templates for the moments that matter: ice dam season, post-storm inspections, spring checkups. Past customers forget a roofer's name faster than you would think.
The mistake I see
Leaving the quote to defend itself on the kitchen table
Roofers spend real time up top measuring and photographing, then hand over a bare price on a single sheet. The homeowner has no idea why yours is higher than the guy who quoted from the driveway. With nothing explaining the difference, they default to price. Good content design turns your effort into something a homeowner can actually see and compare.
What you get
Content design.
For the business that has the posting handled but cannot stand making the posts.
- Post and story graphics in your brand
- Templates you can reuse without me
- Case studies and before-and-after layouts
- Email and newsletter design
- Print collateral when you need it
How it goes
For a roofing company, step by step.
→ Keep scrolling. It moves sideways.
Set the templates
So everything after this is fast and consistent.
Agree a batch
Monthly or per campaign, whichever suits how you work.
Make it
Delivered as finished files, sized for where they are going.
You publish
On your schedule, from your accounts.
Step five is you.
The free Receipt shows what your roofing company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What roofers ask.
Can you use photos my crew takes on their phones?
Yes, and I would rather. Real job photos from your crew beat stock every time, even with rough lighting. The templates are designed to make phone shots look intentional. I will also tell you which angles to grab so the before and after actually line up.
Do I need printed materials if everything is online now?
For roofing, the leave-behind still matters. The homeowner is comparing quotes at the table, often with a spouse who missed the estimate visit. A printed sheet explaining your process speaks for you in that conversation. Door hangers for the neighbors after a job can work too. Beyond that, most print is optional.
How is this different from your social media service?
Content design is for owners who already post, or have someone who does. I make the graphics and templates, and you publish. Social media management is the full system, where I also write, schedule and post. If nobody on your team will post at all, the social service is probably the better fit.
Same service
Content design for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your roofing company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942