For caterers ยท Content design
Content design for caterers.
Proposals, sample menus, tasting cards, venue packets. The documents a planner holds while deciding should look as good as the food they are about to taste.
Or text (508) 546-9942
The catering company version
Why it matters.
Much of a caterer's selling happens in documents. The proposal attached to a reply. The sample menu at the tasting. The packet a venue hands every couple who books their space. Those pieces usually get built once in a hurry and edited forever after, until the fonts drift, the photos are years old and the prices are crossed out by hand.
I rebuild those pieces as templates you can reuse without me, plus finished graphics for social and email. You keep control of the accounts and the selling, and you still write every proposal. The materials just stop undercutting the work you put into them.
What I would build
For a catering company.
Templates you can reuse without me: proposals, sample menus by event type, tasting cards. Edit the details for each event without breaking the layout or the brand.
Case studies and before-and-after layouts for real events: the empty room, the setup, the service. Useful on the site, on social and in the packet you send venues.
Print collateral when you need it: a packet or card for venues that recommend you, with current photos, menus and contact details they can hand straight to couples.
Email and newsletter design for past couples and corporate clients: seasonal menus, holiday party offers, and a reminder that you also cater the anniversary dinner.
The mistake I see
Sending a proposal that looks like an invoice
A wall of line items, no photos, no picture of the event. Planners compare several proposals side by side, and a spreadsheet-looking one makes your price the only thing on the page. Lead with the menu and the experience, then the numbers, laid out cleanly enough to read in one pass.
What you get
Content design.
For the business that has the posting handled but cannot stand making the posts.
- Post and story graphics in your brand
- Templates you can reuse without me
- Case studies and before-and-after layouts
- Email and newsletter design
- Print collateral when you need it
How it goes
For a catering company, step by step.
→ Keep scrolling. It moves sideways.
Set the templates
So everything after this is fast and consistent.
Agree a batch
Monthly or per campaign, whichever suits how you work.
Make it
Delivered as finished files, sized for where they are going.
You publish
On your schedule, from your accounts.
Step five is you.
The free Receipt shows what your catering company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What caterers ask.
Can you design a proposal template I fill in myself?
Yes, and it is one of the most useful pieces I make for caterers. You get a template with your brand built in, sections for menu, service and pricing, and room for event photos. You fill in the specifics for each inquiry and send it.
Do venue packets still matter?
For venues that recommend you, yes. Couples who book a venue often get a list of vendors, and anything that makes your name stand out on that list helps. A current, good-looking card or packet makes it easy for the venue coordinator to talk about you.
How often do I need new materials?
Menus and proposals usually need a refresh once a year, before booking season, and whenever pricing changes. Social and email graphics run monthly or per campaign. Pricing is quoted after a call, depending on which rhythm suits your calendar.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your catering company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942