For insurance agencies ยท Social media management
Social media for insurance agencies, kept local.
Nobody follows an insurance agency for fun. They follow the local agency that explains things clearly and shows up in the community where they live.
Or text (508) 546-9942
The insurance agency version
Why it matters.
Homeowners hit with a renewal jump start looking around, and your Facebook page is one of the places they check. If the last few posts are carrier-supplied stock graphics about an insurance awareness month, you look like a franchise. If they see your team at the youth soccer fundraiser, a plain post on what to do after a storm, and a reminder to look at flood coverage, you look like people who answer the phone.
Insurance posts carry compliance weight. Claims about savings, coverage or claims handling can mislead if they are vague, and captive agents may need carrier approval for some content. I write inside those limits and nothing posts until you approve it. Here is the price, published like everything else: $499 setup, your first month free, then from $499/month.
What I would build
For an insurance agency.
Storm prep, renewal season, new drivers in the house, buying a home, starting a business. Recurring themes built once, designed in your brand and tied to the moments people actually shop.
What umbrella coverage is for, why flood is usually a separate policy, what a deductible actually does. General education, never advice about a specific person's policy.
Sponsorships, local events and staff spotlights. The posts that make an agency feel rooted in its community instead of syndicated from a head office somewhere else.
Posts scheduled on your channels after one approval step, plus a monthly summary of what ran and what moved. Nothing goes up that you did not see first.
The mistake I see
Relying on carrier-supplied content
Carrier content libraries are convenient and usually compliant. They are also identical for every agent who uses them. A feed full of syndicated posts tells a prospect nothing about your agency. Use carrier content sparingly, and fill the rest with your own people, your own community and your own explanations.
What you get
Social media management.
The one service with a public price, because it is the same system every time.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
The one with a public price
The Signal
$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.
Your first month of posting is on me, so you see it working before you pay monthly.
How it goes
For an insurance agency, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your insurance agency should fix first. About half a minute, no card.
Print my Receipt →
Questions
What insurance agencies ask.
Does my carrier need to approve social posts?
Captive agents often need approval for some or all advertising, social included. Independent agents usually have more freedom but still need to follow carrier rules on logo use. I set up the approval step to include carrier review where it is required, so nothing goes up that puts an appointment at risk.
Can you post after a big storm?
Yes, and that is when it matters most. A plain post on how to document damage, how to report a claim and how to reach your office does more for your reputation than months of regular content. I keep a storm template ready so it can go out the same day.
Will social media bring us new quotes?
Some, slowly. Its bigger job is supporting everything else: the prospect checking you out after a referral, the client deciding whether to stay at renewal. If you need quote volume fast, ads and the website do that better. Social builds the trust that helps those convert.
Everything else
Other services for insurance agencies.
Same service
Social media for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your insurance agency up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942