For law firms ยท Social media management
Social media for law firms, without the risk.
Social will not sign a big case on its own. It keeps your name in front of referral sources and shows a prospect checking you out that the firm is active and human.
Or text (508) 546-9942
The law firm version
Why it matters.
Think about who actually scrolls a law firm's page. A real estate agent deciding which attorney to recommend for a closing. A prospect checking whether your firm is still active before calling about probate. Both glance at your Facebook or LinkedIn. A page whose last post is an old holiday greeting reads like a firm that slowed down, and neither of them will say so. They just go elsewhere.
Legal social has rules a bakery never deals with. Posts that read as advice to a specific person, client stories that identify anyone, and anything implying a result can all create problems. I write educational posts about process and what to bring to a first meeting, and you approve each one. Pricing is published: $499 setup, your first month free, then from $499/month.
What I would build
For a law firm.
Templates and recurring themes built once: process explainers, myth versus reality posts, firm news, community involvement. Designed in your brand so nothing looks improvised or borrowed from a template site.
I draft, you approve in one step. Nothing reaches your accounts without a lawyer's eyes on it, which is how it should work for any firm.
LinkedIn for business law and referral relationships, Facebook for family, estate and real estate clients. I skip platforms that do not fit, because a law firm does not need to be everywhere.
What ran, what got engagement, and whether any of it led to a call. Social for a firm is slow and cumulative, and the summary says so instead of dressing it up.
The mistake I see
Answering legal questions in the comments
The fastest way to get social wrong is answering the question someone posts under your content. They ask if they can break their lease, and a well-meaning associate replies with an answer. That reads as advice to a person nobody has screened, conflict-checked or engaged. Posts explain how things generally work. Specific questions get moved to intake.
What you get
Social media management.
The one service with a public price, because it is the same system every time.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
The one with a public price
The Signal
$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.
Your first month of posting is on me, so you see it working before you pay monthly.
How it goes
For a law firm, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your law firm should fix first. About half a minute, no card.
Print my Receipt →
Questions
What law firms ask.
Can you post client success stories?
Only with the client's written consent, only with the details you approve, and never framed as a promise of what the next client will get. Plenty of firms skip client stories entirely and post about process instead, which is lower risk and often more useful to a prospect. Your call and your ethics guidance decide this one.
Who responds to comments and messages?
I flag them and you answer anything substantive. A prospect's message should move to intake quickly, not sit in a public thread or a casual DM. I can set up a standard reply that points people to a call or the consult form without touching on their situation.
Is the 90-day agreement long enough to see anything?
The 90-day agreement shows you whether the system works and whether the posts sound like your firm. It will not deliver a flood of new matters, because social for lawyers is a trust signal that pays off when someone checks you out, not a lead faucet. After that first term you can cancel any time.
Same service
Social media for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your law firm up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942