For real estate agents ยท Social media management
Social media for real estate agents.
Agent feeds fill up with just-listed graphics and motivational quotes, and your sphere scrolls past both. Social works when it sounds like you and shows how you think.
Or text (508) 546-9942
The real estate brokerage version
Why it matters.
Your sphere is the audience that matters: old friends, past clients, people from the gym and the neighborhood. They need to see what you do often enough to remember it when someone asks for an agent. Listings help, but honest market notes, home tips and local observations keep you in mind without sounding like a billboard.
There are rules. Brokerage identification has to appear where required, listing details need seller permission, and fair housing rules apply to how you describe homes and neighborhoods. I write posts that describe homes, not the people who should buy them, and keep everything inside your brokerage's guidelines.
What I would build
For a real estate brokerage.
Templates, voice and recurring themes built once: listings, sold stories, market notes, home tips and local spots. Designed in your brand and within brokerage requirements.
Posts written and designed in your voice, describing homes by features and location. No steering language, no claims about who a neighborhood suits, and no generic filler.
One review, one tap, even from a parking lot between showings. I schedule and publish on your channels. Urgent listing news you can still post yourself.
What ran, what got engagement and whether any of it turned into messages from your sphere or listing appointments. Honest about what is and is not working.
The mistake I see
Posting nothing but listings and sold signs
A feed of just-listed and just-sold graphics shows activity but gives your sphere nothing to respond to. Agents who share useful local knowledge, candid market observations and a bit of personality give people a reason to stay connected. The listings land better when the rest of the feed earns attention.
What you get
Social media management.
The one service with a public price, because it is the same system every time.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
The one with a public price
The Signal
$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.
Your first month of posting is on me, so you see it working before you pay monthly.
How it goes
For a real estate brokerage, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your real estate brokerage should fix first. About half a minute, no card.
Print my Receipt →
Questions
What real estate agents ask.
What does social media management cost for an agent?
Agents pay the same published rate: $499 setup, your first month free, then from $499/month. The 90-day agreement can be cancelled any time after it ends. That includes the content system, posts written and designed, scheduling, one approval step and a monthly summary. Listing photos come from your photographer.
Can you post about neighborhoods without breaking fair housing rules?
Yes, by describing places, not people. Parks, commute options, local businesses, architecture and events are fine. Statements about who lives in an area or who it is good for are not. I keep neighborhood content factual and feature-focused, and I am careful with school language, pointing people to official sources rather than ranking schools myself.
Should I be on TikTok or Instagram?
Wherever your likely clients spend time and you enjoy creating. Instagram and Facebook usually reach a local sphere well. TikTok and Reels can reach new buyers if you are comfortable on camera. Pick one or two and post consistently rather than spreading yourself across every platform.
Everything else
Other services for real estate agents.
Same service
Social media for other businesses.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your real estate brokerage up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942