For remodelers and home improvement contractors ยท Websites & funnels
Remodeling websites that sell the project.
Homeowners study a remodeler's site for weeks before they call. It needs real projects, a clear process, and a way to start that filters out the jobs you would turn down.
Or text (508) 546-9942
Slide it
You vs. Jane Doe Home Improvement.
Left is your website today. Right is the one Jane Doe Home Improvement has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
Visitors: 000417
Copyright 2014 · call 508-555-0123 · best viewed in a browser
Illustration. Joe is made up. Your competitor is not.
The remodeling company version
Why it matters.
A homeowner planning a bathroom has probably visited your site more than once before reaching out. They looked at your projects, checked whether you handle design or just build, tried to guess your price range and read about your process. If the gallery is a grid of photos without context and the contact page is a bare form, they leave with more questions than they arrived with, and the next remodeler answers them.
I build project pages that tell the story: what the space was, what the homeowner wanted, the decisions made, how it turned out. Each type of work gets its own page. The inquiry form asks about scope and timing, creates a contact and replies immediately, and the booking calendar holds real consultation slots, so nobody waits days to hear back.
What I would build
For a remodeling company.
Kitchens, baths, additions, basements, whatever you actually want more of. One page each, so a homeowner planning a bathroom lands on bathrooms, not a list of everything you have ever done.
Real projects with the starting condition, the choices made and the finished result. Built mobile-first, since most people browse these on a phone at night after the kids are down.
Questions about project type, timing and where they are in planning. It creates a contact and fires an immediate reply, so small fixes get redirected and serious projects get a consultation slot.
Each page and form is tracked, so you can see whether kitchen pages or addition pages produced the consultations that turned into signed contracts and real revenue.
The mistake I see
A gallery of finished rooms and nothing else
Most remodeling sites are a photo grid and a contact form. The photos may be great, but they skip what the homeowner needs to know: what you are like to work with, how design decisions get made, what happens when you open a wall and find a problem. Without that, a great gallery still loses to a remodeler who explains the process.
What you get
Websites & funnels.
Built in GoHighLevel so your site, forms, calendar, texts and follow-up are one system instead of five tools taped together.
- Mobile-first pages, because that is where your customer is standing
- Booking calendar wired to your real availability
- Forms that create a contact and fire a reply immediately
- Missed-call text back
- Tracking so you know which page produced the inquiry
How it goes
For a remodeling company, step by step.
→ Keep scrolling. It moves sideways.
Map the path
What somebody does between finding you and booking. Usually shorter than people expect.
Build the pages
One page per service, one per town you serve. Not one page trying to do everything.
Wire the follow-up
Auto-acknowledgement, reminders, and the sequence that runs when nobody replies.
Test it on a phone
On mobile data, not office wifi. That is the real condition.
Step five is you.
The free Receipt shows what your remodeling company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What remodelers and home improvement contractors ask.
Should I show projects that are still in progress?
Yes, as long as the homeowner is comfortable with it. In-progress photos show how you work: floor protection, a clean site, framing done right. That is exactly what someone nervous about a remodel wants to see. Keep finished projects as the main proof, and use progress shots to show the part nobody else shows.
How do I handle people who just want a ballpark price?
Give them something useful without committing to a figure online. A page explaining what drives cost, like moving plumbing, structural changes and finish level, helps them understand. The inquiry form can ask what budget they have in mind, which tells you early whether it is a fit. Nobody enjoys driving to a consultation that was never going to work.
Do I need a blog on a remodeling website?
Not a blog in the post-every-week sense. Remodelers do well with fewer, deeper pages: a project story for each significant job, and a few pages answering real planning questions, like how long a kitchen takes. Those keep working for years. A blog that dies after a handful of posts makes the whole site look abandoned.
What comes after
Pairs well with.
Everything else
Other services for remodelers and home improvement contractors.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your remodeling company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942