← All ten services Service 03

Marketing strategy

What to do next, in what order, and what to ignore.

Run the free audit Book a 15-minute callBook a call Text (508) 546-9942Text me

The short version

Most marketing fails at the plan, not the execution. The graphics were fine. Nobody could say who they were for, or what was supposed to happen next.

This is the part that makes everything after it cheaper. Deciding the offer, the audience and the weekly rhythm takes one session and saves you from paying for work that was never going to land.

Right fit?

Owners doing a bit of everything with no way to tell what is working, and anybody about to spend real money on ads or a rebuild who wants the thinking done first.

Price. Strategy comes in The System, from $5,598 with the brand and the website. A strategy-only session is quoted after a call.

Slide it

You vs. Joe Blow & Sons.

Left is your website today. Right is the one Joe Blow & Sons has. Drag the line, then hit the button.

Crickets on the left. That is the problem.

You, right nowYou, fixed
yourbusiness.freesite.biz/home.html

Welcome To Our Web Site

image not found
Under construction

Visitors: 000417

Copyright 2014 · call 508-555-0123 · best viewed in a browser

Joe Blow & Sons
joeblowsons.com
Joe Blow & SonsHomeAboutContact
Quality Service You Can TrustContact Us

Illustration. Joe is made up. Your competitor is not.

What you get

  • A written position: what you sell, to whom, and why you over the alternative
  • The offer, defined tightly enough to put a price on
  • Which channels get effort and which get ignored
  • A weekly rhythm somebody can actually keep
  • What gets measured, and the threshold that triggers a decision

How it goes

Four steps. No mystery.

→ Keep scrolling. It moves sideways.

  1. One long conversation

    Your numbers, your best customers, the jobs you wish you had more of.

  2. Narrow it

    Most plans fail from doing six things badly. I pick two.

  3. Write it down

    One page. If it needs ten, it will not survive a busy month.

  4. Set the review

    A date to look at it honestly and change it.

  5. Step five is you.

    The free audit shows what to fix first. About half a minute, no card.

    Run the free audit →

Selected work

AdSpot repositioningWrote the strategy that moved AdSpot from a one-off display-ad service to a subscription platform, then designed the platform it became.GiftNex InternationalShopify build with five merchandised collections and the collection architecture underneath them.

Read more about this

Audit Your Own Presence in 20 MinutesMeasuring Marketing Without a Degree3-Tier Service Package Architecture
All of Start Here →See the Editorial work →

Written for your trade

HVAC companiesPlumbersElectriciansRoofersRemodelers and home improvement contractorsLandscapersPaintersCleaning servicesPest control companiesMoversMasonry and hardscape contractorsSeptic service companiesAuto repair shopsAuto detailers and car washesRestaurantsFood trucksCoffee shops and cafesCaterersHair salonsBarbershopsDentistsLaw firmsAccountants and CPAsInsurance agenciesReal estate agents
Every trade I write for →

One person, all of it

  • 20Years making things people look at
  • 3Shopify stores built from nothing
  • 997Programmatic SEO pages shipped for AdSpot
  • 121Pieces in the Archives. No mood boards, no stock

Adobe Certified Professional. Six case studies written start to finish on the Work page, including the parts that did not go smoothly. The whole story is on About.

Everything else I do

Brand identityWebsitesContent & editorialSocial mediaE-commercePaid adsSEO & local listingsAI & automationVoice agents

Not sure this is the one you need? Run the free audit. It looks you up the way a customer would and shows what is costing you calls.

Run the free audit Talk to me All ten servicesAll services