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E-commerce

A store built end to end, from the name on it to the checkout.

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The short version

A store is not a website with a buy button on it. It is a shelf, a queue and a till, and every one of them has to work on a phone at eleven at night.

I have built three of these from nothing, including the store for my husband’s apparel brand, close enough to home that I had to care whether the thing actually sold rather than whether it looked good in a case study.

Right fit?

Anybody selling a physical product who is losing sales in the gap between interest and checkout, or who is about to launch and wants it right the first time.

Price. A full store build starts at $3,998 ($1,999 to start, $1,999 at completion). Single fixes start at $499.

Slide it

You vs. Joe Blow & Sons.

Left is your website today. Right is the one Joe Blow & Sons has. Drag the line, then hit the button.

Crickets on the left. That is the problem.

You, right nowYou, fixed
yourbusiness.freesite.biz/home.html

Welcome To Our Web Site

image not found
Under construction

Visitors: 000417

Copyright 2014 · call 508-555-0123 · best viewed in a browser

Joe Blow & Sons
joeblowsons.com
Joe Blow & SonsHomeAboutContact
Quality Service You Can TrustContact Us

Illustration. Joe is made up. Your competitor is not.

What you get

  • The storefront, designed and built on Shopify
  • Product pages that answer the question before it is asked
  • Collection architecture, so browsing goes somewhere
  • Visual merchandising, and the photography direction to feed it
  • Mobile checkout flow, tested on an actual phone
  • Launch assets: banners, email, social, the lot

How it goes

Four steps. No mystery.

→ Keep scrolling. It moves sideways.

  1. Know the shelf

    What you sell, who buys it, and what they compare it against.

  2. Structure first

    Collections, categories, the path through.

  3. Look, then build

    The look applied to templates rather than to one page, then products loaded and the buying flow tested end to end.

  4. Launch and watch

    Watch what people actually do, and fix that.

  5. Step five is you.

    The free audit shows what to fix first. About half a minute, no card.

    Run the free audit →

Selected work

GiftNex InternationalShopify store and mobile shopping experience, five merchandised collections and the architecture underneath them.Sicc ArrtMy husband’s apparel brand. Motion-driven storefront, product and print merchandising, 56 finished designs.
DrippFX / RGB Super StoreLED and lighting e-commerce. Brand system, Shopify build, mobile UI and launch marketing.

Read more about this

Product Pages That Actually SellBuilding Service Memberships & SubscriptionsFrom Hourly Rates to Value Pricing
All of Get Paid →See the Commerce work →

Written for your trade

HVAC companiesPlumbersElectriciansRoofersRemodelers and home improvement contractorsLandscapersPaintersCleaning servicesPest control companiesMoversMasonry and hardscape contractorsSeptic service companiesAuto repair shopsAuto detailers and car washesRestaurantsFood trucksCoffee shops and cafesCaterersHair salonsBarbershopsDentistsLaw firmsAccountants and CPAsInsurance agenciesReal estate agents
Every trade I write for →

One person, all of it

  • 20Years making things people look at
  • 3Shopify stores built from nothing
  • 997Programmatic SEO pages shipped for AdSpot
  • 121Pieces in the Archives. No mood boards, no stock

Adobe Certified Professional. Six case studies written start to finish on the Work page, including the parts that did not go smoothly. The whole story is on About.

Everything else I do

Brand identityWebsitesMarketing strategyContent & editorialSocial mediaPaid adsSEO & local listingsAI & automationVoice agents

Not sure this is the one you need? Run the free audit. It looks you up the way a customer would and shows what is costing you calls.

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