For dentists ยท Paid ads
Dental ads that bring patients who stay.
Dental ads work best for emergencies and high-value services where people search with intent. They work worst as a cheap-cleaning offer pointed at your homepage.
Or text (508) 546-9942
The dental practice version
Why it matters.
Two searches show the difference. Someone types emergency dentist early on a Saturday morning. A call-only ad with your number and a landing page showing same-day availability can win that call, and that patient may stay for years. Someone else sees a social ad for a discounted cleaning and books because it is cheap. They may never come back for a second visit, and they may not even be in your network.
Before spending, I check the destination: whether the emergency page is clear, the site shows insurance, and new patients can book easily. If not, I fix that first or I do not start. Health ad policies limit targeting, and tracking stays off pages where patients enter health information. I measure to booked new patients, not clicks.
What I would build
For a dental practice.
Search and call-only campaigns for emergency, new patient and specific service searches in a tight radius. Emergency campaigns run only when someone can actually answer and see the patient.
Landing pages built for the ad, not the home page. An emergency page with the phone number up top, a new patient page with insurance and booking, a cosmetic consultation page with honest case examples.
Retargeting for people who looked and did not book, with generic messaging that stays inside the platforms' health advertising policies. Nobody sees an ad suggesting you know about their teeth.
Call tracking so you know what a booked new patient or emergency visit cost. A pause rule for when the schedule is full or the emergency slots for the day are gone.
The mistake I see
Advertising emergency service nobody answers
Emergency dental ads are attractive because the intent is so strong. But if the ad runs on a Saturday and the office phone goes to voicemail, you are paying for calls that go to the next practice. Schedule emergency campaigns to the hours someone is actually there, or set up a voice agent or on-call routing before turning them on.
What you get
Paid ads.
Ads amplify whatever is already there. If the page does not convert, ads make you lose money faster.
- Search and call-only campaigns for people already looking
- Retargeting for the ones who bounced
- Landing pages built for the ad, not the home page
- Call tracking so you know what a booked job cost
- A pause rule for when you are booked out
How it goes
For a dental practice, step by step.
→ Keep scrolling. It moves sideways.
Check the destination
If the page is not ready, I fix that first or I do not start.
Start small and local
Tight radius, tight keywords, real budget cap.
Measure to booked work
Not clicks, not impressions. Jobs.
Scale or stop
Both are acceptable outcomes and I will tell you which.
Step five is you.
The free Receipt shows what your dental practice should fix first. About half a minute, no card.
Print my Receipt →
Questions
What dentists ask.
Should we run new patient specials in our ads?
Carefully. A special can work for uninsured patients if it leads into a membership plan or regular care. But discounted cleanings attract plenty of one-time patients, and depending on your network contracts, advertised discounts can create problems. A clear new patient offer at a fair price tends to bring patients who stay.
Are cosmetic ads worth it?
They can be, because a single cosmetic or implant case is a significant piece of work. But those patients research for a long time, so the ad has to lead to a consultation page that builds confidence: who does the work, honest case examples with authorization, financing. Expect a longer path from click to case, and measure accordingly.
How much should a practice spend on ads?
Enough to learn something, and small enough that losing it would not sting. You pay my management fee, and the ad budget itself is paid straight to Google or Meta. I start in a tight radius, measure to booked patients, and tell you whether to scale or stop. If the recall list is untouched, work that first, because it costs less.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your dental practice up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942