For dentists ยท Content design
Content design for dental practices.
Recall postcards, treatment summaries, membership plan flyers, post-op instruction sheets. Dental offices hand out a lot, and every piece says something about the care.
Or text (508) 546-9942
The dental practice version
Why it matters.
Take a patient leaving with a treatment plan for a crown and a filling. At home, they look at a printout from the practice software: codes, insurance estimates, tiny type. They are trying to decide whether to schedule, and the paper is no help. A clear summary layout in your brand, showing what is recommended, the cost estimate and how to book, helps them decide while the recommendation is fresh.
The same applies to the recall postcard, the membership plan brochure, the new patient welcome email and the monthly newsletter. These are small pieces, but they are where an office looks either organized or rushed. Patients use them to decide whether to come back.
What I would build
For a dental practice.
Print collateral when you need it: treatment plan summaries, post-op instruction sheets, membership plan brochures. Your clinical team supplies the content and approves it. I make it clear and readable.
Email and newsletter design for recall reminders and practice news. Neutral wording that never mentions a patient's treatment, sent through a tool that keeps the patient list secure.
Post and story graphics in your brand: team introductions, holiday hours, community events. Templates you can reuse without me when a staff member has a quiet afternoon between patients.
Case studies and before-and-after layouts for cosmetic work, used only with signed written patient authorization. Labeled honestly, with no suggestion that every patient will see the same result.
The mistake I see
Letting the practice software design your paperwork
Treatment plans, recall letters and statements printed straight from practice software are accurate and nearly unreadable. Codes, abbreviations and estimates in tiny type tell a nervous patient nothing. A designed summary that sits on top of the software printout does the explaining. The software keeps the records. Your brand should do the talking.
What you get
Content design.
For the business that has the posting handled but cannot stand making the posts.
- Post and story graphics in your brand
- Templates you can reuse without me
- Case studies and before-and-after layouts
- Email and newsletter design
- Print collateral when you need it
How it goes
For a dental practice, step by step.
→ Keep scrolling. It moves sideways.
Set the templates
So everything after this is fast and consistent.
Agree a batch
Monthly or per campaign, whichever suits how you work.
Make it
Delivered as finished files, sized for where they are going.
You publish
On your schedule, from your accounts.
Step five is you.
The free Receipt shows what your dental practice should fix first. About half a minute, no card.
Print my Receipt →
Questions
What dentists ask.
Do you write post-op instructions?
No. Post-op and care instructions come from your clinical team, because they are clinical guidance. I design the layout, make the type large and the steps clear, and keep the brand consistent. You approve the final wording before anything is printed or emailed to a patient.
Are recall postcards still worth sending?
For some patients, yes. Some people still respond better to mail than to texts, and a well-designed postcard ends up on the fridge. Use postcards alongside texts and emails rather than instead of them. Keep the wording neutral, with no reference to any specific treatment.
Can we design a membership plan brochure?
Yes, and it is one of the more useful pieces for practices with uninsured patients. It should explain what the plan includes, what it costs, and how it compares to paying per visit, in plain language. It needs to match what the front desk says and what the website shows.
What comes after
Pairs well with.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your dental practice up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942