For roofers ยท Paid ads
Roofing ads that only run when the page can close.
Ads put you at the top for roof repair searches. If the page behind the ad looks thin, you are paying to show homeowners a roofer they will not trust.
Or text (508) 546-9942
The roofing company version
Why it matters.
Roofing clicks are expensive because every roofer in the area wants the same searches, and after a storm out-of-town crews bid on them too. That makes the landing page the whole game. A homeowner who clicks needs local proof, real job photos, an obvious phone number and a quick way to request an inspection. If the page fails that test, more ad spend just loses money faster.
So the destination gets checked first, and if it is not ready I fix it or I do not start. Then I run tight: call-only and search campaigns for people already looking, a small radius around where you want to work, a real budget cap, and a pause rule for weeks when the crews are booked out. Results get measured in booked jobs.
What I would build
For a roofing company.
Ads aimed at people already searching for roof repair, leak repair or replacement. Call-only ads put your number one tap away for the homeowner with a bucket under a drip.
Each campaign lands on a page that matches the search, with job photos and a short estimate request. Not your home page, which was built to do something else.
Every call is tracked, so you see what an actual booked roof cost in ad spend, not what a click cost. Clicks do not pay for shingles.
When the crews are booked weeks out, the ads pause. Paying for leads you cannot serve is one of the most common ways roofers burn ad money in summer.
The mistake I see
Sending expensive roof clicks to a generic home page
Plenty of roofers turn on ads, point them at the home page and judge by clicks. The home page has a stock roof photo, a slider and a contact form buried at the bottom. Homeowners bounce, the roofer decides ads do not work, and the real problem never gets fixed. Ads magnify the page. Fix the page and the same budget does a different job.
What you get
Paid ads.
Ads amplify whatever is already there. If the page does not convert, ads make you lose money faster.
- Search and call-only campaigns for people already looking
- Retargeting for the ones who bounced
- Landing pages built for the ad, not the home page
- Call tracking so you know what a booked job cost
- A pause rule for when you are booked out
How it goes
For a roofing company, step by step.
→ Keep scrolling. It moves sideways.
Check the destination
If the page is not ready, I fix that first or I do not start.
Start small and local
Tight radius, tight keywords, real budget cap.
Measure to booked work
Not clicks, not impressions. Jobs.
Scale or stop
Both are acceptable outcomes and I will tell you which.
Step five is you.
The free Receipt shows what your roofing company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What roofers ask.
Should I run ads right after a big storm?
Maybe, carefully. Demand spikes, so do bids, and you are competing with crews from out of state. If referrals and your map listing already bring more than you can handle, ads may just add jobs you cannot get to. The pause rule exists for this. If you have capacity, a tight radius and call-only ads can work well.
What about Google Local Services Ads for roofers?
They can be worth testing, because they show above regular ads and you pay per lead rather than per click. They lean heavily on your reviews and verification, so a thin review profile limits them. I would look at your reviews and capacity before choosing between them, regular search ads, or neither yet.
How small can I start?
Small enough that a bad month does not hurt. Tight radius, tight keywords, a real cap. The goal of the first stretch is learning what a booked job costs, not flooding the schedule. If the numbers work, I scale. If they do not, I stop, and I will tell you plainly which one it is.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your roofing company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942