For dentists ยท Websites & funnels
Dental websites that book new patients.
Three visitors land on a dental site: a family checking insurance, a patient in pain, and someone researching cosmetic work. Each should find their path in one tap.
Or text (508) 546-9942
Slide it
You vs. Doe Family Dental.
Left is your website today. Right is the one Doe Family Dental has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
Visitors: 000417
Copyright 2014 · call 508-555-0123 · best viewed in a browser
Illustration. Joe is made up. Your competitor is not.
The dental practice version
Why it matters.
A parent who just moved finds three practices on their insurance list and opens all three sites on a phone between errands. The first loads slowly and hides insurance. The second shows its networks, lists Saturday hours and offers online booking for new patients. The third has an emergency number at the top and nothing else useful. The second one gets the family, and may keep them for years.
Speed matters on these pages, because people check on the go. Google's web.dev guidance treats a Largest Contentful Paint of 2.5 seconds or less as good, and dental sites heavy with smile galleries and video headers can easily miss it. A fast, mobile-first site with clear paths for each type of patient does more than a beautiful slow one.
What I would build
For a dental practice.
Mobile-first pages for new family patients, emergencies and cosmetic consultations, each with its own call to action. One page per service, not one page trying to do everything.
A booking calendar wired to your real availability, with new patient and emergency slots held where you want them. Forms that create a contact and fire a reply immediately, routed so clinical intake stays in a secure system.
An insurance page listing the networks you participate in and how out-of-network works at your office. An emergency page that says when to call, how to reach you after hours, and whether you hold same-day slots.
Missed-call text back while the front desk is on another line. Tracking that shows which page produced each new patient, set up without sending health details to ad platforms.
The mistake I see
A smile gallery as the homepage
Dental sites often open with a full-screen gallery of perfect smiles or a slow video tour. It looks impressive, slows the page, and speaks only to cosmetic shoppers. The family patient wants insurance, hours and booking. The emergency patient wants the phone number. Put those up top and move the gallery to the cosmetic page, where it earns its weight.
What you get
Websites & funnels.
Built in GoHighLevel so your site, forms, calendar, texts and follow-up are one system instead of five tools taped together.
- Mobile-first pages, because that is where your customer is standing
- Booking calendar wired to your real availability
- Forms that create a contact and fire a reply immediately
- Missed-call text back
- Tracking so you know which page produced the inquiry
How it goes
For a dental practice, step by step.
→ Keep scrolling. It moves sideways.
Map the path
What somebody does between finding you and booking. Usually shorter than people expect.
Build the pages
One page per service, one per town you serve. Not one page trying to do everything.
Wire the follow-up
Auto-acknowledgement, reminders, and the sequence that runs when nobody replies.
Test it on a phone
On mobile data, not office wifi. That is the real condition.
Step five is you.
The free Receipt shows what your dental practice should fix first. About half a minute, no card.
Print my Receipt →
Questions
What dentists ask.
Should new patients book online or call?
Offer both. Plenty of people prefer to book online, especially outside office hours, and a new patient slot they can claim at night beats a voicemail. Some practices verify insurance before confirming, which works if the patient knows to expect a call. Never let an online booking request sit unanswered for days.
Do we need a separate page for dental emergencies?
Yes. A patient with a broken tooth searches emergency dentist, not your practice name. A dedicated page explaining how to reach you, whether you hold same-day slots, and what your after-hours process is gives them a reason to call you. It also helps you show up in those searches.
Should we list our fees?
Plenty of practices list fees for common self-pay services, like a new patient exam and cleaning, or a membership plan for patients without insurance. That helps uninsured patients decide. Publishing fees for complex treatment is harder, because every case differs. Check your network contracts before posting anything that looks like a discount.
What comes after
Pairs well with.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your dental practice up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942