For roofers ยท Websites & funnels
Roofing websites built for storm week.
A homeowner with a leak is standing in the kitchen holding a phone. Your site has to load, show real roofs, and get them talking to you before they tap back to search.
Or text (508) 546-9942
Slide it
You vs. Average Joe Roofing.
Left is your website today. Right is the one Average Joe Roofing has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
Visitors: 000417
Copyright 2014 · call 508-555-0123 · best viewed in a browser
Illustration. Joe is made up. Your competitor is not.
The roofing company version
Why it matters.
Two kinds of visitors land on a roofing site, and they want different things. The storm visitor has a bucket under a drip and needs a phone number, a sign you do emergency tarping, and proof you are local. The replacement visitor is comparing quotes over a couple of weeks and wants materials, warranties, photos and a sense of how messy the job will be. One generic home page serves neither of them.
So the pages get split: repairs, replacements, ice dams and insurance work each get their own, and every visitor lands on the answer to their question. Forms create a contact and reply immediately. If you miss a call because you are on a roof, the caller gets a text back instead of silence. Tracking shows which page actually produced the job.
What I would build
For a roofing company.
Repair, full replacement, ice dam help, flashing and chimney work, gutters if you do them. One page per service, so the homeowner with a specific problem lands on the specific answer.
You cannot answer from a roof pitch. When a call goes unanswered, the caller gets a text inside a minute, so the storm lead stays with you instead of dialing the next roofer.
The form asks what you need to know: address, roof age if they know it, what they are seeing. It creates a contact, fires an immediate reply, and the booking calendar shows your real estimate slots.
Each page and form is tracked, so you can see whether ice dam searches or replacement pages brought in work. That tells you where the next marketing dollar belongs.
The mistake I see
One home page trying to sell repairs and replacements
The typical roofing site is a stock roof photo, a list of services and a contact form that feeds an inbox nobody checks in production season. The emergency caller cannot find the phone number fast, and the replacement shopper finds nothing to compare. Both leave. Splitting the pages and wiring a reply to every form fixes most of it.
What you get
Websites & funnels.
Built in GoHighLevel so your site, forms, calendar, texts and follow-up are one system instead of five tools taped together.
- Mobile-first pages, because that is where your customer is standing
- Booking calendar wired to your real availability
- Forms that create a contact and fire a reply immediately
- Missed-call text back
- Tracking so you know which page produced the inquiry
How it goes
For a roofing company, step by step.
→ Keep scrolling. It moves sideways.
Map the path
What somebody does between finding you and booking. Usually shorter than people expect.
Build the pages
One page per service, one per town you serve. Not one page trying to do everything.
Wire the follow-up
Auto-acknowledgement, reminders, and the sequence that runs when nobody replies.
Test it on a phone
On mobile data, not office wifi. That is the real condition.
Step five is you.
The free Receipt shows what your roofing company should fix first. About half a minute, no card.
Print my Receipt →
Questions
What roofers ask.
Do I need a separate page for emergency roof tarping?
If you offer it, yes. Someone searching with water coming in is not reading your about page. A page that says you tarp, explains what happens next, and puts the phone number at the top answers that person in seconds. If you do not do emergency work, say so plainly and point them to repair scheduling.
Should I put prices on my roofing website?
Exact prices rarely work because every roof is different. What helps is explaining what drives the price: pitch, layers to tear off, decking condition, material choice. That helps a homeowner understand why quotes differ and makes the cheapest one less automatically attractive. I would not put a number on the page unless you stand behind it.
Can I keep my current site and just add the text back?
Sometimes. If your site is decent and the real problem is follow-up, I can connect the missed-call text back and form replies without a rebuild. If the site crawls on a phone or has no real job photos, patching it saves money now and costs you jobs later. I will tell you which situation you are in.
What comes after
Pairs well with.
When the ceiling starts dripping, people search roof repair near me and call from the map.
Usually nextRoofing follow-up that runs while you are on a roof.You cannot answer the phone from a pitch, and you cannot chase quotes while running three crews.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your roofing company up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942