For physical therapists ยท Social media management
Social media for PT clinics, without privacy risks.
A PT feed should show the clinic, the therapists and the way you work. It should never show a patient who has not signed a written authorization, and it should never diagnose anyone.
Or text (508) 546-9942
What you are paying for
Social media management.
The same system every time, built in your brand.
- The complete content system built in your brand
- Posts written and designed, in your voice
- Scheduled and published on your channels
- One approval step, not a committee
- Monthly summary of what ran and what moved
Next step
The Signal
Book thirty minutes and I will walk you through how it runs.
What I would build
For a physical therapy clinic.
The complete content system built in your brand: therapist introductions, clinic news, general movement tips, holiday hours, new location updates. Templates and themes built once, so posts come together fast.
Posts written and designed in your voice, checked for anything that reads as individual advice or a promised outcome. General education only, with a nudge to book an evaluation for anything specific.
Scheduled and published on your channels, timed to sports seasons, icy weeks and the end of the benefits year, when people are thinking about finishing care before their deductible resets.
One approval step, not a committee of therapists. A monthly summary of what ran and what moved, including profile visits and booking clicks, not just likes.
The physical therapy clinic version
Why it matters.
Patients check a PT clinic's social accounts to see what the place feels like. They want to know whether it is a crowded room with patients stacked up or a calm space with real attention, and who the therapists are. A feed of therapist introductions, the clinic setting up for the day, and general movement tips framed as general information answers that. It also reminds referring offices you exist.
PT has a natural education angle, but it needs care. General posts about staying active through a New England winter are fine. Specific advice for a condition, offered to people you have never examined, is not.
The mistake I see
Posting patient success stories without paperwork
A patient finishing rehab and walking without a cane is exactly the post a clinic wants to share. It is also protected health information. Without a signed written authorization, it cannot go up, even if the patient said sure in the hallway. With authorization, keep the focus on their effort and experience, not on a result other patients should expect.
How it goes
For a physical therapy clinic, step by step.
→ Keep scrolling. It moves sideways.
Build the system
Templates, voice, the recurring themes. Done once.
First 30 days on me
You see it working for a full month before you pay a monthly cent.
You approve, I post
One review, one tap.
Keep going
90-day agreement, cancel any time after.
Step five is you.
The free Receipt shows what your physical therapy clinic should fix first. Free, no card.
Print my Receipt →
Questions
What physical therapists ask.
Can we post exercise videos?
General ones, yes, framed as general information and not as treatment for a specific condition. Something like a basic mobility routine for desk workers, with a note to see a professional before starting anything new. Anything that looks like treatment advice for a named diagnosis belongs in a visit, not in a public post.
Should therapists post for the clinic on their own accounts?
If they enjoy it and follow the same privacy rules, therapist content can be great for the clinic. Set clear guidelines first: no patients without written authorization, no individual advice in comments, nothing that shows the schedule or a screen. I run the clinic's main accounts, and therapists can share from them.
Will social media bring in new patients?
Some, mostly direct access patients and people choosing between clinics after a referral. It works more as reassurance than as a lead source. If your Google profile, insurance page and booking flow are not solid, those come first. Social helps once someone is already checking you out.
What comes after
Pairs well with.
Everything else
Other services for physical therapists.
Same service
Social media for other businesses.
Where I work
Southeastern MA, Worcester County, Cape Cod, RI and NH.
Start here
See what your customers see.
The Receipt looks your physical therapy clinic up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942