For physical therapists ยท Content design
Content design for physical therapy clinics.
Home exercise sheets, referral packets, clinic newsletters and new patient guides. A PT clinic runs on printed and emailed material, and patients read the care into it.
Or text (508) 546-9942
What you are paying for
Content design.
For the business that has the posting handled but cannot stand making the posts.
- Post and story graphics in your brand
- Templates you can reuse without me
- Case studies and before-and-after layouts
- Email and newsletter design
- Print collateral when you need it
Next step
Book thirty minutes and I will tell you exactly what it would take.
What I would build
For a physical therapy clinic.
Templates you can reuse without me for home exercise sheets and patient handouts. Your therapists supply the exercises and instructions. I make the layout clean, consistent and readable.
Print collateral when you need it: a clinic overview for referring offices, a referral form, a sheet on hours and plans accepted. Designed to look at home next to the materials a medical office already keeps.
Email and newsletter design for clinic news, new therapists, schedule changes and general seasonal information. Separate versions for patients and referring offices, sent through tools that keep contact lists secure.
Post and story graphics in your brand for therapist introductions, new locations and holiday hours. Case studies and before-and-after layouts only with written patient authorization, focused on the experience.
The physical therapy clinic version
Why it matters.
A patient goes home after an evaluation with a stack of photocopied exercise sheets, each from a different source, with stick figures drawn long ago. They are supposed to do these daily. Clean layouts with clear steps, your brand and room for the therapist's notes make the home program easier to follow. The clinical content stays yours. The design makes it readable at a kitchen table.
Referring offices are the second audience. A one-page clinic overview, a referral form that is easy to send, and a short sheet on what patients can expect make it simple for a busy medical assistant to send patients your way. These pieces work while you are treating.
The mistake I see
Exercise sheets nobody can follow
Home exercise programs are central to physical therapy, and clinics often hand them out on blurry printouts with tiny type. A patient who cannot follow the sheet either skips the exercises or does them wrong, and both make your work harder. Clean, consistent templates with large type and clear steps are an easy improvement, and patients notice the care it shows.
How it goes
For a physical therapy clinic, step by step.
→ Keep scrolling. It moves sideways.
Set the templates
So everything after this is fast and consistent.
Agree a batch
Monthly or per campaign, whichever suits how you work.
Make it
Delivered as finished files, sized for where they are going.
You publish
On your schedule, from your accounts.
Step five is you.
The free Receipt shows what your physical therapy clinic should fix first. Free, no card.
Print my Receipt →
Questions
What physical therapists ask.
Do you write the exercise instructions?
No. Exercise selection and instructions are clinical decisions and come from your therapists. I design the templates, set the type, and make the layout clear for patients of every age. Your team fills them in or sends me the content to lay out. Clinical wording always comes from your licensed staff.
Can our existing exercise library be redesigned?
Yes, if you own the rights to the content. Clinics often use exercise images from software or older sources with their own licensing terms. I check what you can reuse, then redesign it in your brand. Where the illustrations cannot be reused, new ones or photos of your staff demonstrating can replace them.
Should we send newsletters to referring physicians?
A short one, occasionally, can work if it carries something useful: a new specialty, extended hours, a new location, a therapist with a particular certification. Medical offices are busy, so keep it brief and practical. A clinic overview sheet they can keep at the front desk can do more than a newsletter.
What comes after
Pairs well with.
Everything else
Other services for physical therapists.
Where I work
Southeastern MA, Worcester County, Cape Cod, RI and NH.
Start here
See what your customers see.
The Receipt looks your physical therapy clinic up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942