For real estate agents ยท Websites & funnels
Websites for real estate agents.
Agent websites tend to be a search widget and a headshot. Sellers want proof you can sell their home. Buyers want a fast reply. Build for both.
Or text (508) 546-9942
Slide it
You vs. Jane Doe Realty.
Left is your website today. Right is the one Jane Doe Realty has. Drag the line, then hit the button.
Crickets on the left. That is the problem.
Welcome To Our Web Site
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Illustration. Joe is made up. Your competitor is not.
The real estate brokerage version
Why it matters.
A seller preparing for listing interviews looks up each agent the night before. On one site they find a property search and a generic bio. On another they find a page about selling, recent listings with real marketing examples, reviews from sellers and a clear way to request a valuation. The second agent started the listing presentation before arriving.
Buyer leads move fast. An inquiry about a listing at night needs an immediate acknowledgment and a next step, or the buyer contacts another agent by morning. A site that creates a contact, sends a reply right away and texts you the details holds that lead while you are at a showing or asleep.
What I would build
For a real estate brokerage.
A page about selling with your process, examples of listing marketing and seller reviews, plus a valuation request form that creates a contact and fires a reply immediately.
Inquiry forms on every page that create a contact and send an acknowledgment right away. Missed-call text back so calls that come in during showings get an answer.
A booking calendar wired to your real availability for listing consultations and buyer meetings, so a seller ready to talk can pick a time without phone tag.
Tracking so you know which page produced each seller or buyer inquiry. Brokerage identification and required disclosures placed exactly where and how your brokerage specifies.
The mistake I see
Treating the property search as the website
An IDX feed is useful, but it makes your site look like every portal and every other agent. Buyers already have the portals. What they lack is you: your knowledge, your responsiveness, your read on the neighborhoods you work. When the search is the main feature, your site is competing with the portals and losing.
What you get
Websites & funnels.
Built in GoHighLevel so your site, forms, calendar, texts and follow-up are one system instead of five tools taped together.
- Mobile-first pages, because that is where your customer is standing
- Booking calendar wired to your real availability
- Forms that create a contact and fire a reply immediately
- Missed-call text back
- Tracking so you know which page produced the inquiry
How it goes
For a real estate brokerage, step by step.
→ Keep scrolling. It moves sideways.
Map the path
What somebody does between finding you and booking. Usually shorter than people expect.
Build the pages
One page per service, one per town you serve. Not one page trying to do everything.
Wire the follow-up
Auto-acknowledgement, reminders, and the sequence that runs when nobody replies.
Test it on a phone
On mobile data, not office wifi. That is the real condition.
Step five is you.
The free Receipt shows what your real estate brokerage should fix first. About half a minute, no card.
Print my Receipt →
Questions
What real estate agents ask.
Do I need an IDX property search on my site?
Not necessarily. Buyers search on the big portals regardless. A search feature can keep people on your site longer, but it does not set you apart. If budget is tight, a strong seller page, your own listings and fast inquiry follow-up usually matter more than the search tool.
Should I use a home value tool to capture seller leads?
It can work as lead capture, but be honest about what it is. Automated values are rough estimates, and sellers know it. Position the form as a request for your own review of their home, with a fast reply. That gets you a conversation instead of a disappointed visitor.
What happens to my site if I change brokerages?
If the site and domain are yours, you keep them and update the brokerage identification and disclosures. That portability is one of the main reasons agents build their own site instead of relying only on a brokerage page. I make sure the domain and accounts are registered in your name.
Everything else
Other services for real estate agents.
Where I work
Southeastern Massachusetts and Rhode Island.
Start here
See what your customers see.
The Receipt looks your real estate brokerage up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.
Or text (508) 546-9942