For auto repair shops ยท Social media management

Social media for auto repair shops.

Social will not fix a car or book a brake job by itself. It shows the techs, the bays and the honesty, so when a warning light comes on, your shop is the one people already trust.

Or text (508) 546-9942

Slide it

You vs. John Doe Repair.

Left is your page today. Right is John Doe Repair. Drag the line, then hit the button.

Crickets on the left. That is the problem.

You, right nowYou, fixed
Your BusinessLocal business
PostsAboutPhotosReviews
Nothing to see here.Last post: March 2019chirp  ·  ·   chirp
John Doe Repair
JD
John Doe RepairLocal business · Open now
PostsAboutPhotosReviews
JD
John Doe Repair3 weeks ago

We are open Monday to Friday. Call for a quote.

stock photo of a handshake
Liked by Joe's mom

Illustration. Joe is made up. Your competitor is not.

The auto repair shop version

Why it matters.

Picture a post showing a worn brake pad next to a new one, with a tech explaining how to tell when yours need replacing. Nobody books a brake job from that post today. But the driver who sees it remembers your shop as the one that explains things. When the grinding starts next month, that memory is worth more than a coupon.

Social also introduces the people. Customers get nervous about repair shops because they do not know who is working on their car. Tech spotlights, the owner talking about how estimates work, a look at a clean bay. Familiarity eases the fear that pushes people to the dealer or the cheapest quote.

What I would build

For an auto repair shop.

01A content system built around the shop

Recurring themes built once in your brand: tech spotlights, the worn part of the week, seasonal reminders, honest tips. So nobody has to invent a post between oil changes.

02Posts written in a shop owner's voice

Plain explanations, no walls of jargon, no hype. I write and design each post, schedule it on your channels, and you approve it in one step.

03Seasonal reminders on time

Snow tire posts before the first storm, pothole and alignment posts in spring, AC checks before the heat. Posts show up when drivers are actually thinking about it.

04A summary each month and a public price

What ran, what drew messages, what I change next. Pricing is $499 setup, your first month free, then from $499/month, on a 90-day agreement you can cancel after.

The mistake I see

Posting jokes about clueless customers

Shop memes about drivers who ignored the check engine light get laughs from other mechanics. Customers see a shop that mocks people who do not know cars, which describes most of them. That is exactly the fear that keeps people away from independent shops. Keep the humor on the cars and the weather, never on the customers.

What you get

Social media management.

The one service with a public price, because it is the same system every time.

  • The complete content system built in your brand
  • Posts written and designed, in your voice
  • Scheduled and published on your channels
  • One approval step, not a committee
  • Monthly summary of what ran and what moved

The one with a public price

The Signal

$499 setup, your first month free, then from $499/month. 90-day agreement, cancel any time after.

Your first month of posting is on me, so you see it working before you pay monthly.

Full social media management details →

How it goes

For an auto repair shop, step by step.

→ Keep scrolling. It moves sideways.

  1. Build the system

    Templates, voice, the recurring themes. Done once.

  2. First 30 days on me

    You see it working for a full month before you pay a monthly cent.

  3. You approve, I post

    One review, one tap.

  4. Keep going

    90-day agreement, cancel any time after.

  5. Step five is you.

    The free Receipt shows what your auto repair shop should fix first. About half a minute, no card.

    Print my Receipt →

Questions

What auto repair shops ask.

Which platform should a repair shop be on?

Facebook is still where plenty of local drivers ask for shop recommendations, and Google posts show on your profile. Instagram works if you have visual work like restorations or performance builds. You do not need to be everywhere. A steady, useful presence on the right channel beats a scattered one across all of them.

Can you post pictures of customers' cars?

With permission, and with license plates blurred or out of frame. Plenty of customers are proud of their cars and happy to be featured, especially after a restoration or a big repair. For everyday work, focus on the parts, the process and the techs. That is often more useful content anyway.

I do not have time to take photos. Will this still work?

I need some raw material, but it can be simple. A few phone photos a week of a worn part, a clean bay or a tech at work is enough. I build the system around what you can realistically capture and handle the writing, design and scheduling myself.

What comes after

Pairs well with.

Wrong problem? Pick again

I run and I keep losing jobs to

The list is not everything. Not on it? Pick “a business not listed,” or run the free Receipt. It works for any business.

Start here

See what your customers see.

The Receipt looks your auto repair shop up the way a customer would and itemizes what is costing you calls. It is free. Or skip it and book fifteen minutes with me.

Or text (508) 546-9942